Acquisition Marketing Manager jobs in United States
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Higher Learning Technologies · 1 hour ago

Acquisition Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
date3+ years exp

Higher Learning Technologies (HLT) is dedicated to helping future nurses and healthcare professionals succeed in their exams and careers through an AI-powered platform. The Acquisition Marketing Manager will be responsible for driving top-of-funnel growth, optimizing website and SEO strategies, and leveraging AI for marketing initiatives to enhance the user experience and conversion rates.

AppsE-LearningEdTechEducationiOSMobileSoftware
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Growth Opportunities
Hiring Manager
Ben O'Connor
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Responsibilities

Own and execute top-of-funnel strategies across paid, organic, website, and app store channels
Design growth experiments that drive high-quality leads, app installs, and conversion
Build multi-channel campaigns (paid social, SEM, ASO, content, lifecycle) and manage contractors supporting execution
Optimize website experience: user journeys, CRO, lead capture, and funnel performance
Define branding strategy to unify multiple products under the HLT Mastery umbrella
Lead SEO strategy: keyword roadmap, content alignment, on-page improvements, and technical SEO
Build and test landing pages, forms, and lead magnets to maximize conversions
Operate and evolve an AI marketing stack for research, targeting, content creation, personalization, and automation
Build marketing assets faster and smarter with AI: landing pages, ads, webinar funnels, ebooks and more
Champion AI adoption across the team to increase speed, reduce cost, and expand experimentation
Build dashboards to monitor campaign performance, lead quality, conversion rates, and ROI
Analyze trends, optimize campaigns, and identify scalable growth opportunities
Maintain clean data, accurate attribution, and effective automation workflows

Qualification

Digital marketingSEOAI toolsBrand storytellingWebsite optimizationGrowth strategiesData analysisCreative thinkingCollaboration

Required

3–5 years of experience in digital marketing, growth, or acquisition
Deep expertise across paid media, organic channels, SEO, website optimization, and analytics
Thrives in a small, fast-moving team, and can build scalable systems from scratch
Highly analytical with a passion for data, dashboards, and measuring impact
Highly creative with strong skills in brand storytelling and content
Fluent in AI tools and excited to build an AI-enabled marketing funnel
Full-funnel thinker who understands how every channel, campaign, and asset contributes to overall growth

Company

Higher Learning Technologies

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Higher Learning Technologies specializes in using mobile technology to create better education solutions.
dateFounded in 2012
location
Coralville, Iowa, USA
people-size11-50 employees
web-link
https://www.builtbyhlt.com/

Funding

Current Stage
Early Stage
Total Funding
$14.5M
2017-07-18Series Unknown· $8M
2014-11-25Series A· $5.5M
2014-02-14Seed· $1M

Leadership Team

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Alec Whitters
Founder & CEO
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Adam Keune
Co-Founder and Chief Growth Officer
linkedin
Company data provided by crunchbase