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TikTok · 6 hours ago

Vertical Product Marketing Lead, Tech - Product and Client Solutions

San Jose, CA

Full-time

Onsite

Senior Level

$103K/yr - $245K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Vertical Product Marketing Lead to join their North American Monetization Product Strategy & Operations team. This role focuses on owning the activation strategy and revenue for a specific sales vertical, partnering closely with sales and product teams to drive go-to-market strategies and address customer pain points.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Vertical PMM will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus

Be focused on revenue & scaled activation and solution selling through Sales enablement

Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical

Partnering with XFN teams to drive vertical product adoption (e.g. Marketing Science etc)

Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development

Lead vertical understanding, opportunity assessment, customer feedback and represent the vertical/market with Product teams

Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strong vertical activations with our solutions

Qualification

Product MarketingGo-To-Market StrategiesAdvertising ProductsRevenue-Driven Decision MakingIndustry Vertical ExperienceCase-Building ExperienceInfluencing Product TeamsInfluencing Sales TeamsCommunication

Required

Be revenue-driven and revenue-guided in all decisions

BA/BS degree

5+ years of experience in Product Marketing or Product Strategy with Advertising products; experience with Tech clients will be a plus

Expertise and mid-funnel and lower funnel performance experience

5+ years of significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role)

Experience partnering with and influencing product teams to represent market requirements

Experience partnering with and influencing sales teams and developing go-to-market strategies

Preferred

3+ years of Lower-funnel and Mid-funnel/performance advertising experience

Strong communication and case-building experience

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)