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ProfitSolv · 13 hours ago

VP, Product and Brand Marketing

United States

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

ProfitSolv is a SaaS business services provider for the legal and accounting industry, seeking a VP of Product and Brand Marketing to lead their marketing strategy. The successful candidate will oversee product positioning, go-to-market leadership, and brand development while collaborating with various teams to drive customer acquisition and revenue growth.

Financial ServicesPayments

No H1B

Responsibilities

Develop marketing positioning strategies and messaging frameworks that effectively communicate our value proposition to our ICPs: create and implement a comprehensive marketing plan aligned with the company's goals and objectives; define target markets, key messaging, and positioning strategies to increase brand awareness and drive customer acquisition

Orchestrate successful product launches with the development of go-to-market strategies that drive adoption. Develop strategic Account Based Marketing strategies and campaigns that deliver quality leads for our SMB, Mid Market and Enterprise business units. Collaborate with the sales team to develop effective lead generation strategies and programs. Implement lead nurturing tactics to convert leads into customers. Monitor and analyze lead conversion rates and identify areas for improvement

Lead market analysis and competitive intelligence efforts to identify opportunities and threats. Use competitive market insights to help define a differentiated positioning in the Legal Tech and Accounting Tech markets

Work with the creative team to develop and evolve our brand identities that resonate with our ICPs. Ensure brand consistency across all marketing channels and materials

Provide support and guidance to campaign management and execution; identify opportunities to streamline campaign processes

Own and internalize Marketing KPI targets including MQL, SQL, conversion rates and others. Collaboratively set targets with leadership, develop high level strategies to achieve KPI goals, and socialize results to keep cross functional teams accountable

Build, mentor, and develop a high-performing product marketing team

Collaborate with product management, sales, and customer success teams to align marketing efforts with product roadmap, sales goals, and customer retention initiatives. Foster strong relationships and effective communication across departments

Other duties as assigned

Qualification

Product MarketingGo-to-Market StrategyDigital MarketingData AnalysisBrand DevelopmentCampaign ManagementTeam ManagementStrategic ThinkingCreative Problem SolvingProject ManagementCommunication SkillsTime Management