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Reser's Fine Foods · 11 hours ago

Brand Manager

Beaverton, OR

Full-time

Onsite

Senior Level

7+ years exp

Reser's Fine Foods is dedicated to creating an environment that fosters employee growth and a culture of belonging. The Brand Manager will drive brand growth by developing marketing strategies and managing brand initiatives to achieve volume and share objectives.

Consumer GoodsFood and BeverageManufacturing

Responsibilities

Overall accountability for category and brand volume and share objectives

Collaborates and leads cross-functionally to ensure the brands remain relevant to consumers, drive profitable corporate growth, and ensures that all activities support the brand positions

Collaborates with Director, Brand Strategy to lead the development of brand positioning. Utilizing consumer insights, a deep understanding of the category and competitive landscape, company goals, and relevant operational factors, collaborates on development of the long-term marketing strategy for assigned category and all associated brands

Leads the strategy for consumer-relevant, annual marketing plans for all brands within assigned category which contribute to topline sales, margin and brand health objectives while remaining tightly aligned with brand position and guardrails

Leads the lifecycle strategy and coordinates with Associate Product Manager on new product development from ideation to launch of new and existing products, working closely with sales, regulatory, research & development, manufacturing, creative and financial teams

Leverages working knowledge of consumer, category and brand and continually identifies and recommends business-building initiatives which deliver against the company's business and marketing objectives

Leads regular analyses of the brands, key initiatives, competition, category, customer, and consumer. Synthesizes key findings and indications which enhance brand and company performance and adjusts plans accordingly

Leads insight gathering research that collects consumer and competitive knowledge that can be utilized to enhance and evolve the brand's competitive position through product development, promotional acceptance, and communication evolution, among others

Maintains a thorough understanding of internal brand metrics, such as sales and margin, and contributes to sales projections and financial planning

Responsible for managing portfolio to include SKU rationalization, mix strategies and margin optimization

Evaluates product portfolio and the marketplace and makes recommendations for new product launches and product improvements to ensure Reser’s category growth and brand relevance in the marketplace

Analyzes market potential on an ongoing basis for key areas of opportunity, including existing and new products, and develops competitive concepts to ensure the long-term, profitable growth of the Reser’s brands

Analyzes viability and margin/sales potential for new geographies, categories, and consumers

Develops and implements strategies and plans to maximize the profitability of assigned products / product categories while maintaining consistent quality standards

Communicates regularly with Sales, Customer Marketing and Communications team to ensure that marketing programs are properly implemented

Active sales collaboration, including attendance at sales calls (as needed), development of category, competitive, brand, and item insights, reports, and presentations

Provides leadership, coaching and development to team members

Responsible for hiring decisions and performance management

Other duties as assigned

Qualification

Brand MarketingNew product developmentNielsenCircanaConsumer insightsStrategic thinkingLeadership abilityMicrosoft Office 365Creative thinkingCommunicationOrganizational skills

Required

Bachelor's degree is required; MBA is preferred

7-10 years of experience in Brand Marketing

New product development and launch experience is required

Nielsen or Circana experience is required

Strategic thinking and analytical skills. Ability to process complex data, organize the information and make simple and clear business recommendations

Leadership ability to motivate and manage cross-functional teams across a matrix organization

Consumer understanding, skills in developing and understanding consumer insights to develop hypotheses and use research to develop and confirm marketing strategies

Creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles

Experience and understanding across breadth of core marketing fundamentals

Excellent written and verbal communication skills

Strong organizational skills and exceptional attention to detail

Computer Proficiency Skills to include Microsoft Office 365 and virtual meetings/presentations

Ability to take initiative, to work well both autonomously and as part of a team