Duolingo for Schools ยท 2 hours ago
Head of Brand Campaigns
United States
Full-time
Remote
Director/Executive
$190K/yr - $284K/yr
10+ years expDuolingo is on a mission to develop the best education in the world and make it universally available. The Head of Brand Campaigns will lead the team responsible for executing high-impact marketing campaigns that align with Duolingo's product and mission, while driving brand awareness and business impact.
Higher Education
Responsibilities
Manages the creation of the annual campaign strategy and calendar in the US that drives business impact, brand love, and brand awareness
Oversee the development and execution of our high-impact marketing campaigns that focus on our product, mission, and characters
Lead the development of an insights pipeline that informs our creative work, in partnership with external vendors and internal stakeholders
Lead all aspects of the full lifecycle of marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation
Own media plan recommendations for brand campaigns and oversee the execution of media buying across TV/OTT, OOH, audio, and social
Partner closely with our creative teams, business development, and marketing operations to deliver campaigns that are on time and on budget
Work closely with the head of brand marketing to develop the 3-5 year brand strategy for Duolingo
Provides coaching, leadership, and support to a campaign director and brand strategist
Qualification
Required
10+ years of marketing leadership with a proven record of expanding scope and impact in integrated marketing, content marketing, brand strategy, or campaign development
Experience leading cross-functional marketing teams and partners
Experience shifting a brand's strategy over the long term, and a deep understanding of cultural and audience insights
Bachelor's and/or master's degree in business, marketing, or related field
Deep experience in digital, social, influencer marketing with a track record of driving measurable impact
Experience at a large brand that's well-known in culture
Strong understanding of multi-channel retail marketing with particular experience in paid media and experiential marketing
Ability to clearly articulate a compelling vision and strategy
Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy
Preferred
Experience working on both in-house teams and in a studio/agency
Experience working in the technology sector
An interest in language learning
Benefits
Equity compensation
World-class benefits
Company
Duolingo for Schools
Duolingo for Schools is a free program that allows language teachers to assign their students language-learning assignments and monitor their progress in real-time.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase