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CosmoProf Beauty · 1 day ago

MANAGER INTEGRATED MARKETING

Denton, TX

Full-time

Hybrid

Mid Level

3+ years exp

CosmoProf Beauty is committed to diversity and innovation, seeking a Manager of Integrated Marketing. This role focuses on developing data-driven marketing plans, managing brand partner relationships, and ensuring alignment with merchandising and marketing strategies.

Retail

Responsibilities

Brand and lead brand partner relationships across BSG

Lead the relationships across a portfolio of brand partners, acting as a creator of annual marketing plans based on brand priorities and launches. Serve as the main liaison between each brand partner and the internal BSG functions of merchandising, marketing (social, digital/paid, in-store, CRM and e-commerce)

Onboard new brand partners and guide them through the initial set-up, gain relevant input to develop a co-op agreement: gather brand assets and the uploading process: review of co-op agreement in collaboration with brand partners and the BSG merchandising team; development and sharing of meaningful marketing metrics to be tracked through the cycle of the marketing plan

Create data-driven annual co-op marketing plans to help brand partners achieve their goals. Develop and sell-in marketing plans internally and with brand partners

Ensure/ co-op pricing/costs meet expectations of brand partners and internal teams

Integrate marketing plans into internal processes to ensure plans are seamlessly integrated into BSG marketing calendar

Serve as the approver of the co-op agreement and work closely with finance team to ensure proper allocation of co-op dollars

Prepare and lead quarterly brand partner meetings

Project Management/Brand Partner program growth

Collaborate cross-functionally with internal teams to insure successful roll out of brand partner marketing plans in cadence with the marketing calendar and brand priorities

Results-Driven: Identify, develop and implement new ways/ideas for growing brand partner plans to drive revenue, maintain/gain exclusivity

Qualification

Integrated MarketingBrand MarketingProject ManagementMarketing Plan DevelopmentCommunication Brief WritingCustomer CentricFlexibleAgileVerbal CommunicationWritten CommunicationProblem SolvingNegotiation Skills

Required

Bachelor's degree or an equivalent combination of education and experience required

Minimum of 3-5 years' experience in Integrated Marketing, Category Marketing, Brand Marketing, Merchandising or Brand Partnerships Program in a retail environment

Experience building annual marketing plans/programs and strong understanding of marketing

Proficient in Marketing and Communication Brief writing and Creative Brief writing

Outstanding verbal and written communication skills

Strong project management and planning skills

Natural problem solver, solutions oriented, bold and inspiring leadership qualities, proven track record of strong partnerships with stakeholders

Understanding of marketing technology systems, project management systems and digital integrated marketing calendars a plus

Effective negotiation and problem solving skills required

Flexible and ability to multi-task- can work within ambiguous, fast moving environment