Wilson County Schools · 8 hours ago
Digital Media Strategist
United States
Full-time
Remote
Mid Level
$125K/yr - $155K/yrWilson County Schools is a public school district focused on K–12 education, seeking a results-driven Digital Marketing Strategist to enhance their digital communications and community engagement. The role involves developing and executing digital media strategies, managing content operations, and collaborating with various stakeholders to amplify student success and increase enrollment engagement.
EducationPrimary EducationSecondary Education
Responsibilities
Develop and execute integrated digital media plans (paid + organic) that increase community engagement, enrollment inquiries, and event participation across social, search, and display channels
Create, schedule, and optimize multi-format content (social posts, short video, banners, landing pages, email) aligned to district communications calendar and accessibility standards
Manage paid social and search campaigns: target segmentation, budget allocation, creative A/B tests, and performance optimization to maximize reach and conversions
Implement tracking and reporting frameworks using analytics and tag management to measure KPIs, produce weekly/monthly performance reports, and recommend data-driven improvements
Administer content management workflows and maintain web and microsite content in the district CMS to ensure information accuracy and ADA/WCAG-compliant presentation
Partner with internal stakeholders (principals, curriculum teams, HR, student services) and external vendors to scale campaigns and train staff on basic digital best practices
Qualification
Required
Google Analytics 4
Meta Business Manager
Google Ads
SEO
Content Management Systems
Social media management Platforms
Preferred
Google Tag Manager
HubSpot or Mailchimp (email automation)
Programmatic display platforms (DV360 or equivalent)
Benefits
Fully remote U.S. role with a mission-driven environment focused on student and community impact.
Collaborative cross-functional team, professional development opportunities, and chances to lead district-wide digital initiatives.
Work-life balance with flexible scheduling to support school-year communications rhythms.
Company
Wilson County Schools
Wilson County Schools is a K-12 school district located outside of Nashville with approximately 18,000 students enrolled for the 2017-2018 school year.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase