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Motorsport Network · 1 month ago

Senior Editor, Digital Content Strategy Racing US (Hybrid)

New York, NY

Full-time

Hybrid

Senior Level

$90K/yr - $110K/yr

6+ years exp

Motorsport.com is one of the world’s largest motorsport media platforms, and they are seeking a Senior Editor, Digital Content Strategy to lead their U.S. editorial operation. This role involves managing editorial teams, overseeing content strategy, and driving audience growth through innovative and data-driven storytelling across digital platforms.

AutomotiveMotorsports

Responsibilities

Manage and mentor U.S. editorial staff, guiding story selection, headline writing, and coverage prioritization

Ensure Motorsport.com’s homepage, articles, and features maintain a consistent, high-quality voice aligned with brand tone

Oversee breaking news, trending coverage, and daily editorial output in coordination with global teams

Own the editorial content calendar, including tentpole coverage, franchise/series concepts, and long-term content initiatives

Collaborate with senior leadership to align content priorities with key races, cultural moments, and sponsorship opportunities

Partner with sales and marketing teams to ideate and develop custom content packages and branded storytelling series

Use performance analytics and SEO insights to guide assignment planning, story angles, and headline optimization

Translate data into actionable strategy to grow U.S. traffic, engagement, and audience retention

Experiment with formats and storytelling approaches to maximize reach on Discover, search, and social

Collaborate with multimedia writer/editor talent to shape Motorsport.com’s YouTube and digital video strategy

Help define editorial and creative direction for video franchises and transforming traditional text franchises into cross-platform storytelling initiatives

Help drive brainstorming in editorial and production meetings; contribute innovative ideas for new series, event coverage, and fan-first storytelling

Support creative development for content tied to major motorsport tentpoles (e.g., Miami GP, Indy 500, Daytona 500)

Qualification

Digital content strategyEditorial leadershipData analyticsSEO best practicesVideo strategyTeam managementCreative ideationPassion for motorsportWriting skillsCollaboration skills