Legion Health · 8 hours ago
Founding Lifecycle Lead (AI-native B2C mental health, $7M+ raised, backed by Y Combinator, In-Person)
San Francisco
Full-time
Onsite
Mid, Senior Level
$89K/yr - $172K/yr
2+ years expLegion Health is on a mission to deliver fast, affordable, and effective mental health care at scale. As the Founding Lifecycle Marketing Lead, you will own the patient lifecycle strategy, ensuring engagement and retention through effective CRM programs and patient journey design.
Home Health CareMental HealthTelehealthWellness
Responsibilities
Own Legion Health’s lifecycle strategy end-to-end, including onboarding flows, retention programs, refill support journeys, win-back / reactivation, and churn reduction
Build and operate our CRM stack, including segmentation, event-driven messaging, campaign operations, experimentation, and performance reporting (email, SMS, in-product, and other touchpoints as needed)
Design patient journey orchestration, mapping key lifecycle states (signup → booked → first visit → follow-up cadence → inactive) and ensuring the right messages, nudges, and support triggers occur at the right time
Improve retention and utilization, driving measurable increases in follow-up booking rates, kept-appointment rates, medication adherence support touchpoints, and long-term patient engagement
Run rigorous testing and analytics, partnering with growth/product analytics (e.g., PostHog + basic SQL) to define lifecycle KPIs, build dashboards, and run A/B tests across messaging, timing, and personalization
Reduce operational friction, partnering with clinical operations and care teams to ensure lifecycle comms align with real workflows (scheduling, refill policies, clinical constraints) and improve the patient experience
Drive re-engagement and win-back, building programs for patients who stall in the funnel, miss appointments, lapse in follow-ups, or churn—while staying compliant and patient-first
Ensure compliance and trust, maintaining high standards for HIPAA/PHI handling, consent management (e.g., SMS), CAN-SPAM/TCPA considerations, and careful healthcare messaging practices
Build scalable lifecycle playbooks that can be repeated, expanded, and eventually handed off as the company scales
Qualification
Required
2–8+ years of experience in lifecycle marketing, retention, CRM, growth marketing, or a similar operator role (consumer, subscriptions, healthcare, or high-trust products are a plus)
Hands-on ownership of lifecycle channels (email, SMS, push/in-product), including segmentation, personalization, journey building, and campaign execution
Strong analytical ability, including funnel analysis, experimentation design, lifecycle cohorting, and data storytelling—ideally using tools like PostHog and basic SQL
Experience with modern CRM / marketing automation tools, e.g., Braze, Iterable, Customer.io, HubSpot, Klaviyo, etc
High ownership + strong judgment in fast-moving environments; excellent attention to detail
Excellent written and verbal communication, with a high bar for patient-facing tone and clarity
Preferred
Bonus: experience in digital health, HIPAA environments, or building lifecycle systems from scratch
Benefits
Early-Stage Equity: 0.1% – 0.4%
Health Insurance: Medical, dental, and vision benefits
Additional Perks: In-person retreats, meal stipends, etc.
Time Off: Flexible, unlimited vacation policy
Work Hours: Flexible
Work Setup: In-Person in San Francisco
Impact: Work on something that truly matters to millions of patients and families.
Autonomy and Learning: Ownership over your metrics with the freedom to set priorities, shape processes, and drive outcomes end-to-end.
Growth Opportunities: As we scale, we envision our top performers from our founding team stepping into expanded roles and joining our executive leadership team.
Company
Legion Health
Legion Health offers telepsychiatry services that improve mental health access and care.
11-50 employees
H1B Sponsorship
Legion Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Early StageTotal Funding
$5.74M2024-09-15Seed· $5.62M
2021-06-01Pre Seed· $0.12M
Leadership Team
Yash Patel
Co-Founder & Chief Executive Officer
A
Arthur MacWaters
Co-Founder and President
Recent News
Behavioral Health Business
2024-10-18
Company data provided by crunchbase