Apply on Employer Site

Elevation Capital · 19 hours ago

Digital Marketing Director

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Elevation Capital is a high-growth portfolio company in the CPG/beverage/dietary supplement sector. They are seeking a Director of Digital Marketing to drive brand growth and profitability through e-commerce strategies and digital marketing initiatives.

ConsumerEnterpriseFinancial ServicesLogisticsVenture Capital

Responsibilities

Develop and execute multi-channel digital marketing strategies that drive traffic, acquisition, retention, and LTV

Manage paid media campaigns (search, social, display), SEO, affiliate, and CRM/loyalty programs

Optimize digital customer journeys across DTC and third-party marketplaces

Leverage A/B testing, conversion optimization, and funnel analytics to drive growth

Own digital revenue targets across owned and operated channels

Ensure website performance, CRO, UX, and merchandising are optimized to increase conversion and reduce abandonments

Use data to inform pricing strategies, bundling, and promotional planning

Monitor campaign KPIs, CAC, ROAS, and site performance; deliver weekly reporting and insights

Build and maintain dashboards that provide clear visibility into digital performance and business impact

Translate insights into action plans to improve effectiveness and efficiency

Partner closely with brand, creative, and content teams to develop campaigns that convert and reflect brand strategy

Collaborate with Sales and Product to align digital initiatives with broader business goals

Oversee and manage agency/vendor relationships as needed

Qualification

Digital Marketing StrategyEcommerce PerformanceSEO/SEMGoogle AnalyticsCRM SoftwareDigital Advertising PlatformsAnalytical SkillsCustomer-Centric ApproachCollaborationGrowth Mindset

Required

5-7 years experience within digital marketing and ecommerce within a Fast-Moving and Robust Ecom Brand, regulated environment (cannabis, alcohol, vape, caffeine, online gaming, dietary supplements) working in a multi-brand, multi-website type environment

Proven P&L expertise coupled with a robust command of financial metrics and analysis

Experience with both designing and implementing successful digital marketing strategies with a history of driving profitable growth

Hands-on experience with SEO/SEM, Google Analytics, CRM software and ecommerce platforms and tools such as WordPress

Analytical and data driven with the ability to interpret data and metrics

A strong multi-tasker who can lead multiple projects in a fast-paced environment and positively contribute to enhanced business and functional capability across digital

Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager and Instagram Ads

University, Bachelor's, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required