Muckleshoot Casino Resort · 10 hours ago
Director of Marketing & Player Development
Auburn, WA
Full-time
Onsite
Director/Executive
$172K/yr - $172K/yr
7+ years expMuckleshoot Casino Resort is seeking a Director of Marketing & Player Development to lead their marketing and player development operations. This role involves strategic leadership, overseeing day-to-day operations, and ensuring alignment with the brand's service strategy while enhancing the guest experience.
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Responsibilities
Practice, support, and promote the Vision and Mission Statements, Core Values, and Management/Leadership Standards of the Muckleshoot Casino Resort
Exemplify Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism
Assist the Chief Marketing Officer in providing strategic leadership for Marketing and Player Development operations and development/implementation of departmental strategies, ensuring alignment with brand service strategy and initiatives
Plan, implement, and oversee all Marketing and Player Development operations, including, but not limited to, day-to-day operations, collaborations with other departments to improve the overall guest experience and satisfaction
Hire, train, evaluate, and direct marketing and player development staff to ensure that team members receive adequate guidance and resources to accomplish established objectives; develop and implement staffing plans that provide appropriate labor to meet guest experience and operational expectations
Assess and improve existing initiatives; devise new strategies to increase revenue while collaborating with executive leadership to ensure alignment with organizational strategic goals
Research, assess, and analyze marketing industry/trends; new products/branding; regulatory updates, etc.; provide recommendations to ensure the Muckleshoot Casino Resort maintains a competitive advantage
Ensure organizational compliance with all applicable laws, rules, regulations, standards, and internal controls
Ensure consistent delivery of Muckleshoot Casino Resort’s hospitality/guest experience standards; participate in performance management programs
Formulate and operate within annual operating budget and capital budget to accomplish goals and objectives
Contribute to team effort and accomplish related results; encourage a results-oriented culture, host regular team member meetings to ensure accurate, effective, and consistent delivery of guest experience standards
Exercise oversight and approve all promotions, tournaments, club programs, or other property promotional efforts to the Gaming Commission, or as required
Authorize the Development of an annual promotions calendar and a quarterly forecast
Hold approval authority for the creation, maintenance, and execution of Muckleshoot Casino Resort’s social media strategy with a focus on retention plan development and revenue generation
Collaborate with internal stakeholders to establish a comprehensive, full-funnel media strategy aligned with Muckleshoot Casino Resort’s objectives to drive engagement and participation and deliver on revenue targets
Establish and implement a player development program and operation to actively build and retain player loyalty and guest relationships; increase player visitations, revenue, and market share
Establish, implement, and evaluate comp policies, campaigns, programs, entertainment activities, and all other marketing expenditures
Assess patron management database, including, but not limited to, player ratings, theoretical and actual win/loss, comps privileges, and direct marketing activities to ensure the achievement of player development profitability
Make recommendations for the reinvestment matrix, including comps, cash back, discounts, and other incentives to ensure Muckleshoot Casino Resort is investing in its target markets to maximize profitability
Provide executive-level approval for any implementation of off-property promotional programs and functions as needed
Manage, direct, and supervise all Muckleshoot Casino Resort participation in trade shows and provide analytical decisions regarding off-property events and sponsorship opportunities
Promote and ensure compliance with regulatory requirements and organizational policies, practices, and procedures, including, but not limited to, Guest Service/Hospitality Standards, Human Resources Processes/Procedures, Coaching/Corrective Action, Budgeting, and Purchasing
Promote and participate in mentoring, leadership, and tribal development programs
Create, maintain, and facilitate a positive and safe work environment; promote positive team member relations and report issues to appropriate personnel
Smile. Engage with guests, team members, and vendors in a professional and friendly manner
Perform additional job duties as required and assigned
Qualification
Required
Bachelor's degree in marketing, communications, business administration, or related field required. Additional experience may be considered in lieu of education
Seven (7) years of combined marketing and/or player development experience with at least three (3) years involving management of casino promotions, events, rules submission, and player retention
Demonstrate proven knowledge and proficiency with Player's Club programs and enrollments, complimentary/rating criteria, and player tracking systems
Working knowledge of table games policies and procedures and gaming regulations
Ability to analyze marketing and promotions data
Demonstrate wide breadth of knowledge of various cultures and customs
Ability to motivate, manage, and train staff
Ability to manage and prioritize multiple work priorities under time sensitive deadlines
Strong customer service skills
Advanced leadership and management skills and techniques
Strong written and verbal communication skills
Sound judgment and problem resolution ability
Ability to read, analyze, and interpret technical procedures and governmental regulations
Ability to write reports, business correspondence, and procedure manuals
Must have strong mathematical abilities to analyze, evaluate and compute costs, budgets and schedules
Ability to establish and implement a strategic plan
Must be able to work independently and effectively align resources to achieve goals and strategic plans
Ability to analyze and apply innovative thinking to a situation, investigate alternatives, and make decisions based on the most effective course of action
Ability to use personal computers and various computer applications
Ability to work all shifts
Preferred
Tribal Casino experience preferred
Multi-language preferred
Benefits
Fully paid medical, prescription drug, dental, and vision coverage for you and competitive premiums for your dependents.
Complimentary meals and covered team member parking.
Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage.
Flexible Spending Account options for health care expenses.
Company-paid gaming licenses (Class A & Class B)
Variety of additional voluntary benefits and retirement plan.
Company
Muckleshoot Casino Resort
The Muckleshoot Casino Resort, celebrated as the "Biggest and Best in the Northwest," has just become even more impressive with the unveiling of their new hotel tower.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Autumm Coles
Executive Assistant to Chief Financial Officer
Brooke Berryhill
Executive Assistant to CEO and Legal
Company data provided by crunchbase