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Carle Health · 1 month ago

Corporate Communications Partner-Social Media

Peoria, IL

Full-time

Onsite

Mid Level

$25.50/hr - $42.59/hr

Carle Health is a healthcare system based in Urbana, IL, and they are seeking a Corporate Communications Partner-Social Media. The role involves developing social media content and campaigns to enhance brand awareness, engaging with audiences, and collaborating with internal stakeholders to achieve communication goals.

Hospital & Health Care

Responsibilities

Ability to monitor and interpret platform analytics to strategically drive tactics to drive engagement and maximize Carle Health objectives

Plan, create and post social media content for all Carle Health properties

Use editing software to adjust creative elements to best support social media outcomes

Monitor and manage audience responses to social media posts and messaging as appropriate in a timely manner

Provide strategic counsel, solutions and planning while executing social media recommendations and campaigns

Understand and act as the social voice of system properties and escalate opportunities for engagement, crisis management and customer service to the appropriate resources

Support the development of campaigns and events to drive increased awareness, engagement and ongoing audience growth

Create and optimize social media targeting with an understanding of trends and individual social platforms

Use native platforms and management tools to track and report metrics on engagement across all platforms while providing vital insights to better support marketing and communications outcomes

Ensure materials produced by the health system adhere to legal and compliance mandates for ADA, CMS and other laws

Coordination with internal stakeholders to lead and support a wide range of efforts to success

Ability to multitask several campaigns and projects simultaneously

Collaborative spirit and nimble mindset in supporting special projects as assigned

Expert understanding of system management tools used to schedule, track and deploy messaging

Staying up-to-date with the latest social media trends and digital technologies

Qualification

Social media content creationPlatform analytics interpretationEditing software proficiencyCampaign developmentMultitaskingCrisis managementTrend awarenessCollaboration

Required

Bachelor's Degree: Related Field

Work Experience: Related field