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Nexstar Media Group, Inc. · 16 hours ago

Fayetteville Sales Account Executive

Raleigh, NC

Full-time

Onsite

Entry Level

1+ years exp

Nexstar Media Group, Inc. is seeking a Sales Account Executive to join CBS 17 in Fayetteville, NC. The role involves developing custom advertising strategies and building marketing partnerships across various media platforms to help local and regional businesses grow.

BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media

Responsibilities

Prospect and secure new business through networking, referrals, and outreach

Develop strong relationships with both advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan

Perform in-depth data analysis to deliver actionable insights to ensure campaign success

Delivers sales presentations and report presentations to clients

Develop integrated marketing campaigns that include linear TV, streaming (OTT/CTV), digital display, social, and branded content

Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible

Educate advertisers on performance metrics, insights and best practices

Work cross-functionally with production, creative, promotions, and digital teams to bring campaigns to life

Deliver clear, data-backed proposals and recommendations to clients

Consistently meet or exceed individual revenue goals and quarterly targets

Stay current on media trends, competitive insights, product portfolio, and emerging platforms

Qualification

SalesDigital advertisingMarketing strategyData analysisCRM experienceCommunication skillsTime managementProblem solving

Required

Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience

Minimum one year's experience in sales, preferably in the media field

Proven success in media, marketing, or B2B sales

Knowledge of digital advertising platforms (e.g., OTT, programmatic, SEO/SEM, etc.)

Experience achieving long-range objectives and implementing the strategies and actions to achieve them

Proficient in Microsoft Office; CRM experience (e.g., Salesforce) is a plus

Valid NC driver's license and reliable transportation