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Primis · 2 weeks ago

Director of Social Media and Content Strategy

New York, United States

Full-time

Hybrid

Director/Executive

$140K/yr - $160K/yr

Primis is a high-growth, culturally relevant consumer brand that has built a powerful global following through distinctive storytelling and community-first marketing. As the Director of Social Media & Content Strategy, you will own the global content vision, leading the content ecosystem and ensuring brand engagement across various platforms.

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Hiring Manager

Simon Gregory

Responsibilities

Own and evolve the global social and content strategy, ensuring relevance across platforms and regions

Lead the end-to-end content ecosystem: social, creator, campaign, always-on, and cultural moments

Build and scale a high-performing in-house content team (social, creative, community, creators)

Set the tone for brand voice, visual identity, and cultural relevance across all digital channels

Partner closely with Brand, Creative, Growth, PR, and E-commerce teams to drive measurable impact

Translate data, insights, and trends into content that converts without losing authenticity

Act as a senior brand ambassador—spotting cultural shifts early and keeping the brand ahead of the curve

Qualification

Leadership in social mediaContent strategy developmentPlatform-native content expertiseManaging agenciesTeamsCreative instinctCultural relevanceData-driven insightsFast-paced environment adaptability