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Vanguard · 4 hours ago

Senior Marketing Writer - Consultant Client Marketing

Malvern, PA

Full-time

Hybrid

Senior Level

5+ years exp

Vanguard is a leading company in the 401(k) industry, seeking a Senior Marketing Writer to engage with consultants and enhance B2B brand initiatives. The role involves creating compelling marketing materials, managing complex projects, and collaborating with various stakeholders to effectively communicate Vanguard's unique value proposition.

FinanceFinancial Services

No H1B

Responsibilities

Create in-depth, compelling communications and positioning on a range of subjects, including Vanguard funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics

Display versatility in producing clear communications through a wide range of styles and channels, including responsive webpages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels

Expertly present and "sell" content and design solutions to senior management, project teams, partners, and stakeholders. Ensure the success of the strategy

Assume a leadership role on key projects for the department or cross departments that require data analytics and subject matter expertise, including responsive webpages, timely communications, campaigns, visioning, testing, and news

Provide creative direction and guidance on messaging and/or content strategy across mediums--working closely and collaboratively with designers, developers, marketing managers, and business leaders. Lead the creation of new approaches or processes with a 1–3-year outlook

Serve as mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills

Participate in special projects and perform other duties as assigned