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Patients & Purpose · 2 weeks ago

VP, Group Copy Supervisor

New York, NY

Full-time

Onsite

Director/Executive

$150K/yr - $182K/yr

7+ years exp

Patients & Purpose (P&P) is a premier patient marketing agency focused on enhancing the patient and consumer healthcare experience. The VP, Group Copy Supervisor will oversee the creation of brand-appropriate copy, manage a team of writers, and contribute strategically to brand vision while maintaining strong relationships with clients and internal teams.

AdvertisingHealth CareMarketingMedical

Responsibilities

Writes and supervises solid, intelligent, brand-appropriate, creative pieces in a variety of communication forms (e.g., sales aid, direct mail) for a variety of audiences (e.g., healthcare professionals, patients, consumers)

Supervises all copy in all communications related to his/her brand(s)

Gives strong, clear direction to writers

Exhibits strong creative ability, as shown in ads/other forms of communication, created in partnership with an art director

Has an ability to understand and process healthcare information

Thoroughly understands his/her assigned brand(s)—indication, therapeutic implications, competition—and regularly researches trends in the appropriate area(s)

Contributes strategically to the long-term vision of the brand, internally and with client

Works well independently while always making sure that all creative work s/he writes or supervises is approved by supervisor/CD

Submits copy/concepts to supervisor and AE in a timely fashion, with enough time for revisions before copy goes to client

Leads teammates; maintains a strong relationship with Editorial, Art, and Account Services and follows P&P procedures

Presents points of view articulately and persuasively within P&P and with client

Is the “brand champion.” Makes contributions to the success of his/her brand(s) that the client sees as meaningful and proactive. Enhances client’s confidence in P&P

Identifies opportunities to generate work with clients beyond already-contracted activity. Actively pursues these opportunities

Exemplifies the values of P&P and contributes to the overall culture of the agency

In person client travel required