Macy's · 2 hours ago
Marketing Effectiveness Manager
New York, NY
Full-time
Hybrid
Senior Level
5+ years expMacy's is a storied retail company with a rich history of over 160 years. The Marketing Effectiveness Manager will support the Marketing Effectiveness team by providing analytic insights and solutions to optimize customer experience through various digital marketing channels. This role involves data analysis, reporting, and strategic recommendations to enhance marketing efforts and drive business objectives.
Consumer GoodsFashionRetail
Responsibilities
Analyze media performance data (channel, site, audience, and creative), and provide standardized reporting across digital marketing tactics
Lead the Sunday executive reporting process, collect cross-channel data and insights for the week, collate them, and package them into a weekly insightful report that tells a compelling, data-backed story about how marketing efforts are impacting the business
Provide strategic recommendations and insights to inform and guide Marketing teams on how best to use Paid and Owned Channels to deliver against business objectives: Search, Affiliate, Email, Display, Social, Online Video and Online Audio
Develop and implement marketing measurement frameworks: Aid in design, measurement, evaluation and recommendations of incrementality testing with the goal of optimizing ROI and maximizing omnichannel sales for media tactics
Partner with media agencies, data science teams, and other internal departments to gather data, provide strategic recommendations, and ensure measurement needs are met (including ensuring accurate data flows into media mix model and multi-touch attribution systems)
Lead the application of insights to influence marketing strategies that drive measurable growth in online and store sales across strategic marketing initiatives such as Backstage, Loyalty program, etc
Help develop and automate new dashboards and reports and enhance existing dashboards and reports in Tableau and PowerBI
Broaden scope of KPIs for marketing channels. Drive optimization based on customer-centric metrics
Identify business trends and shifts, and recommend data-driven responses and recommendations to the Marketing organization
Consistently apply a Macy’s Inc. omni-channel lens (stores and digital) to analysis and insights
Stay informed and communicate about industry / competitive marketing trends and best practices
Ability to lead 1-2 direct reports, aligning their work with overall department goals
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
Qualification
Required
5+ years of experience using data to develop business insights and recommendations
Strong analytical and qualitative abilities: must be able to translate complex marketing data into actionable insights and recommendations for both tactic experts and business leaders
Deep understanding of media measurement, attribution, and incrementality testing methodologies. Knowledge of data principles, media buying, spend optimization, and marketing technology
Familiarity with one or more analytics tools (SAS, R, Adobe Analytics, Google Analytics) and marketing tools (Google Ads, Meta Ads, DCM, DV360, Rakuten)
Experience with multiple digital marketing and brand channels, including paid search, social, and display
Proficient in Microsoft Word, Excel and PowerPoint
Ability to practice open and continuous communication, keep others informed and effectively present information in a clear, concise manner
Time management skills and ability to handle multiple projects with competing priorities
Good leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
Previous leadership/people management experience
Ability to work a flexible schedule based on department and company needs
Ability to lead 1-2 direct reports, aligning their work with overall department goals
Consistently apply a Macy's Inc. omni-channel lens (stores and digital) to analysis and insights
Stay informed and communicate about industry / competitive marketing trends and best practices
Preferred
Experience writing complex SQL queries and/or utilizing Tableau and PowerBI for data visualization preferred
BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics or other quantitative field preferred)
Benefits
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
401k, medical/vision/dental/life/disability insurance options
PTO accruals
Holidays
Company
Macy's
Macy's is America’s store for life. The largest retail brand of Macy's, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bobby Amirshahi
Senior Vice President, Corporate Communications
Michael Krans
VP of media network
Recent News
Home Textiles Today
2025-12-31
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2025-12-04
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