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Bioventus · 5 hours ago

Director, Downstream Marketing - KOA

Durham, NC

Full-time

Onsite

Director/Executive

10+ years exp

Bioventus is dedicated to developing its people and fostering a diverse team to help patients lead active lives. The Director of Marketing will lead the commercial execution of marketing programs for the U.S. Knee Osteoarthritis business, focusing on go-to-market execution, demand generation, and sales enablement activities.

Health CareHealth DiagnosticsMedical Device

Growth Opportunities

Responsibilities

Spearhead development and execution of effective strategic marketing plans for all product and market segments for KOA (currently PRP, HA)

Develop a compelling value proposition for our portfolio and translate those into tangible tools and support materials for our sales, training and corporate accounts teams in order to create value and drive market demand and awareness. Own the collateral development process from start to finish, liaising with Creative Services, Compliance, Legal, Regulatory and Medical & Clinical Affairs teams and working through the internal approval processes

Map and ensure alignment of our compelling value proposition in light of the customer journey for PRP

Monitor, track, and incorporate competitive insights and strategic intent

Commercial launch plan development and ensure continuity is maintained for all new products being introduced

Lead US KOL strategy and development of relationships with industry thought leaders. Engage and develop strong relationships with internal stakeholders and customers at trade shows and events while representing the KOA division

Cross-functional collaboration to develop and integrate marketing messaging; to update demand forecasts; and to drive coordination of strategic intent and communications

Drive actions to support attainment of financial goals: revenue growth, market share, operating margin, and sales plan commitments

Drives the medical education strategy for physicians and sales professionals, in partnership with Training & Med Ed/Prof Ed Departments. Ensures resources are deployed in an effective, efficient and responsible manner to achieve the overall market adoption of our products

Holds oneself and others accountable to conduct business in a manner compliant with Bioventus’ Code of Compliance and Ethics, policies and procedures and internal controls applicable to their role

Attract, develop and retain talent. Ensure focus and alignment with functional and company goals. Provide employees with continuous feedback and coaching using talent-and-performance management tools

Develop and track performance metrics and report on trends and insights with solutions

Other duties as assigned

Qualification

Medical Device MarketingSales LeadershipProduct Launch ExperienceOrthopedics ExperienceSports Medicine ExperienceLeadership SkillsMS Office ProficiencyInterpersonal SkillsOral CommunicationWritten Communication