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Buyerlink · 1 hour ago

Senior Paid Social Manager

Walnut Creek, CA

Full-time

Onsite

Senior Level

$105K/yr - $135K/yr

5+ years exp

Buyerlink is seeking a dynamic and results-driven Senior Paid Social Manager to lead paid social campaigns and display advertising efforts for their Home Services vertical. The role involves developing and implementing multi-channel marketing strategies, managing large budgets, and collaborating with cross-functional teams to drive growth and profitability.

Marketing & Advertising

Growth Opportunities

Responsibilities

Develop and implement multi-channel marketing strategies for paid social and display advertising, driving growth and profitability in the Home Services vertical

Define clear objectives, tactics, and KPIs tailored to lead generation campaigns

Innovate and execute high-impact strategies across platforms like Facebook, Instagram, TikTok, YouTube, and native ads

Lead the day-to-day management, measurement, and optimization of paid social and display campaigns to improve lead volume, lead quality, and profitability

Set and manage channel-specific paid media goals and budgets, ensuring efficient use of multimillion-dollar resources

Ensure proper setup and management of link tracking, conversion pixels, and attribution models to accurately assess campaign performance

Partner with product and creative teams to develop compelling, on-brand creative assets and messaging using AI tools like Runway

Work with cross-functional teams to find synergies across various digital marketing channels

Stay informed on marketing trends and identify opportunities for innovation and growth in existing and new channels

Analyze campaign performance using tools such as Google Analytics, Tableau, and Excel

Generate detailed reports, effectively communicating results, insights, and actionable recommendations to stakeholders

Maintain a high degree of curiosity and creativity in data-driven decision-making

Qualification

Paid social media managementDisplay advertisingLead generationGoogle AnalyticsFacebook Ads ManagerData analysisAdTech & MarTechAI creative platformsProblem-solvingCommunication skills

Required

5+ years of hands-on experience managing large budgets and performance-based paid social media and display advertising campaigns

Prior experience in the Home Services industry is required, with expertise in lead generation and achieving high contact and appointment rates

Proficiency in tools such as Google Analytics, Facebook Ads Manager, Facebook Ad Library, and AI creative platforms like Runway

Experienced in AdTech & MarTech, including conversion tracking, pixel implementation, and digital marketing attribution

Analytical and data-driven

Skilled in interpreting complex data and developing actionable insights and strategies

Positive, energetic, and solution-oriented team player with a can-do attitude

Strong problem-solver, self-starter, and creative thinker

Excellent written and verbal communication skills

Benefits

Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.

Join forces with our diverse Global Community and connect with team members from all over the world.

We offer a comprehensive extended health benefits package to ensure your total well-being.

We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.

Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.