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PURPLE · 9 hours ago

Account Director, Beauty

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$95K/yr - $120K/yr

8+ years exp

PURPLE is a global PR agency seeking a senior level publicist to join their New York office, leading high-profile beauty and wellness accounts. The role requires a communications expert with extensive PR experience to manage client relationships and deliver impactful PR strategies.

BeautyFashionPublic Relations

Responsibilities

Develop and oversee client PR strategies from conceptual ideation to execution and oversee account teams to support client goals

Lead account teams across multiple beauty clients, ensuring client needs and KPIs are met and exceeded and adhere to timelines

Evaluate and understand client business objectives and crafts strategies that reflects those business objectives

Manage client benchmarks and deliver strong strategic placements through leadership and guidance

Mentor junior team members and foster professional development

Manage client budgets across events, influencer campaigns and other initiatives

Consistently produce high quality internal and external communications

Maintain close relationships with senior-level media and notable industry contacts

Ensure all client reporting, communication, brand decks and press materials are created to the highest standard and deliver polished, impactful presentations and work

Secure impactful feature coverage, business coverage and thought leadership opportunities that support client goals

Collaborate with agency division heads to integrate through our own network of clients

Provide strategic counsel and industry insights, offering innovative recommendations and keeping clients informed on emerging trends and market developments

Oversee paid and organic influencer programs, setting strategic goals, advising on budget allocation, negotiating contracts, and delivering comprehensive post-campaign analysis and reporting

Contribute to new business proposals as needed

Qualification

Public RelationsMedia RelationsTeam ManagementInfluencer MarketingStrategic CommunicationBudget ManagementPublic SpeakingMicrosoft OfficeMuck RackLaunchMetricsProblem SolvingCreative Thinking

Required

8 years+ of beauty and wellness public relations experience at a PR agency

Established network of strong contacts across media and people of influence

Proven track record of securing meaningful, impactful feature stories with top publications

Experience managing and mentoring a team

Ability to adapt and thrive in a fast-paced environment

Clear and concise communication and public speaking skills

Excellent written and verbal communication skills

Exceptional problem-solving skills and ability to think creatively and strategically

Proficient in Microsoft Office

Experience using industry database services (Muck Rack, LaunchMetrics)

Experience negotiating influencer contracts and managing paid campaign budgets

Company

PURPLE

Glassdoor3.5

Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset.

Founded in 1997

London, England, GBR

51-200 employees