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Buyerlink · 4 hours ago

Head of Paid Social and Native Advertising

Walnut Creek, CA

Full-time

Onsite

Director/Executive

$155K/yr - $185K/yr

8+ years exp

Buyerlink is seeking a results-oriented team leader to oversee their Paid Social and Native Advertising programs, focusing on customer acquisition and lead generation for home services. The role involves strategic leadership, team mentoring, and managing a multi-million dollar budget to drive performance and growth in the home services business.

Marketing & Advertising

Growth Opportunities

Responsibilities

Own and evolve the Performance Strategy:

Lead the end-to-end planning and execution of our paid social media strategy - managing a multi-million dollar budget across social and native advertising

Champion a test-and-learn culture, designing experiments, measuring results, and operationalizing wins across channels and markets with a high degree of urgency

Serve as a Paid Social marketing industry leader and expert

Drive Channel Performance

Regularly dive into the data yourself: spotting anomalies, identifying insights, and turning them into actionable improvements with your team

Continuously optimize spend, targeting, creative, and bidding strategies to hit CPL, quality, and lead volume goals

Lead the team in leveraging AI tools to develop and test new creative assets, including static image ads and video ads

Collaborate closely with Sales, Product, and Creative to align goals and improve KPIs

Lead, Mentor, and Scale the Team

Coach and develop a high-performing team, with clear growth paths, regular feedback, and ongoing skills development

Scale the function in 2026, including defining roles, hiring, and leveling up capabilities as spend and business needs grow

Lead Reporting & Executive Insights

Deliver clear insights and performance updates to senior leadership with recommendations and next steps: deep analysis, attribution learning, and forecasting

Ensure daily and weekly performance reporting is accurate, timely, and actionable

Qualification

Performance MarketingPaid Social AdvertisingLead GenerationAI-driven Creative ToolsData AnalysisBudget ManagementMarketing Metrics OptimizationMeta AdsTikTok AdsYouTube AdsCoachingTeam LeadershipMentoring

Required

8–12+ years in performance marketing with a mix of strategic leadership and hands-on execution

Proven success managing and scaling a multi-million dollar performance marketing budget

Experienced with high-volume lead generation in home services vertical

Agile, fast-moving leader, who readily experiments with new ideas, quickly pivots when something isn't working, and rapidly scales what does

Thrive in a fast-moving, dynamic environment with shifting priorities and tight deadlines

Analytical thinker experienced in tracking and optimizing key marketing metrics, including CPL, lead volume, and lead quality

Comfortable (hands-on) jumping into Meta Ads, TikTok Ads, Youtube, and other paid social platforms when needed

Experienced in using AI-driven creative tools to produce high-performing static and video ad assets

BS/BA in marketing or business (MBA a plus)

Benefits

Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.

Join forces with our diverse Global Community and connect with team members from all over the world.

We offer a comprehensive extended health benefits package to ensure your total well-being.

We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.

Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.