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Uphold · 3 hours ago

Product Marketing Manager

New York, New York, United States

Full-time

Hybrid

Mid Level

$90K/yr - $114K/yr

4+ years exp

Uphold is a financial technology company that believes on-chain services are the future of finance. They are seeking a strategic and detail-oriented Product Marketing Manager to drive go-to-market strategies, manage product launches, and ensure that value propositions resonate with users.

BitcoinBlockchainCryptocurrencyDebit CardsFinancial ServicesFinTechTrading Platform

Growth Opportunities

Responsibilities

Obsess Over the Details: Dig into every aspect of the product with the Product Manager and the Business Unit teams to understand every product nuance, any limitations and any incentives or promotions we may attach. Translate these details to internal teams and most importantly our users

Go-to-Market Strategy: Develop and execute comprehensive go-to-market briefs and plans for our crypto trading and neobanking products, ensuring alignment with company objectives and adherence to our internal processes

Product Communications & Positioning: Craft and refine product communications guidelines that resonate with retail clients, highlighting key differentiators and addressing market needs. The key objective is to make sure the user understands how to engage with our products

Market Research: Conduct thorough market analysis, including competitor research and customer insights, to inform product positioning and marketing strategies. Have awareness of similar products in the market

Cross-Functional Collaboration: Work closely with product, delivery, business units, data and the marketing team to ensure smooth and cohesive product launches and campaigns

Content Development: Work with the marketing team to create high-impact marketing collateral, including CRM, social media, video, influencer and affiliate scripts and more which are tailored to different customer segments

Customer Engagement: Develop and manage initiatives to drive customer education and engagement

Metrics & Reporting: Analyze the effectiveness of marketing campaigns and product launches, providing regular reports and insights to optimize future strategies

Drive out the cycle from value proposition, marketing strategy, launch, results, feedback and improvements to deliver on KPIs

Qualification

Product MarketingGo-to-Market StrategyMarket ResearchCrypto KnowledgeMetrics AnalysisAnalytical SkillsCustomer EngagementFluent EnglishCommunication SkillsOrganizational SkillsCollaboration SkillsSelf-starter MentalityOwnership Mindset

Required

Degree in Marketing, Business, Technology or related field

Have at least 4 years product marketing or general marketing experience working on crypto, neobanking, FinTech or technology-powered products

Advanced knowledge of the crypto industry

Organized, detail-oriented, and flexible to work in a fast-paced environment with changing priorities

Very strong communication skills, written and spoken

Metrics-driven to identify the key success indicators for the different products

Analytical skills to examine internal and external data

Fluent written and oral English skills

Preferred

Ownership mindset; you're passionate about the products and campaigns you're marketing

Self-starter mentality, you take initiative without needing constant direction and can work independently to achieve goals and produce results

Demonstrated ability to collaborate across global, hybrid, cross-functional teams

Personal crypto experience

Benefits

An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.

An international team, in a cutting edge field, working on the most fascinating projects.

Growth and career opportunities, and the chance to be proactive and creative.

A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.

Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.

Interesting events that keep you connected with the team and celebrate our success.