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TRIP · 42 minutes ago

Director of Sales, Mass

United States

Full-time

Remote

Director/Executive

$140K/yr - $160K/yr

8+ years exp

TRIP is a leading wellness brand focused on creating calming products for mental wellbeing. They are seeking a Director of Sales, Mass to lead growth in the mass retail channel, particularly with Walmart and Target, and to develop strategies that drive revenue and optimize operations.

CannabisE-CommerceFood and Beverage

Responsibilities

Develop and execute the Mass channel strategy for Walmart and Target, covering annual operating plans and long-term growth vision

Act as the primary senior contact for buyers, category managers, and merchant teams

Identify opportunities in distribution, shelving, assortment, and white spaces across both retailers

Own sales targets, forecasts, and trade investments for the Mass channel

Lead pricing, promotions, modular planning, and margin optimization using a disciplined, data-driven approach

Manage line reviews, innovation launches, and item rationalization swiftly and accurately

Collaborate closely with Marketing, Supply Chain, Finance, and Operations to ensure seamless execution

Work on innovation, pack architecture, and value propositions tailored for Walmart and Target shoppers alongside commercial leadership

Address real-time challenges related to supply, compliance, item setup, and retailer requirements with actionable insights towards operations excellence

Leverage syndicated data (e.g., SPINS, Circana/IRI, Nielsen), POS, and retailer-specific tools to influence decisions

Translate insights into compelling customer narratives and actionable growth strategies

Monitor competitive dynamics, pricing, and category trends within the Mass channel

Qualification

Mass retail expertiseWalmart experienceTarget experienceSales forecastingTrade spending managementFinancial acumenEntrepreneurial mindsetNegotiation skills