Apply on Employer Site

Synthesis · 1 week ago

Strategy Director - Growth Audiences

New York, United States

Full-time

Hybrid

Director/Executive

$140K/yr - $200K/yr

10+ years exp

Synthesis is a creative data consultancy that partners with industry leaders to define their audiences and understand evolving needs. The Entertainment & Sport Lead Strategist will work closely with a multi-disciplinary team to grow client partnerships and develop audience growth strategies in the entertainment and sports industry.

AdvertisingBrand MarketingConsultingMarket Research

Growth Opportunities

Responsibilities

Craft persuasive, memorable data-driven narratives and insights

Reframe and dig into client problem statements to understand the root cause of their questions

Identify appropriate routes to interrogate client inquiries

Communicate findings and recommendations in clear, compelling narratives, influencing senior stakeholders' next steps

Grow the Audiences offer in the Entertainment & Sports industry

Lead commercial knowledge transfer from clients to the Synthesis team

Keep ahead of the curve on growth pathways, audiences and fandoms, and segmentation needs

Act as a trusted advisor for world-leading clients, running projects end-to-end

Understand clients' business deeply and innovate for their audience growth strategy

Establish and grow client partnerships with existing and new clients

Write proposals and pitch ideas to clients

Design approaches for new and existing clients and brainstorm cross-sell ideas

Qualification

Data-driven storytellingClient relationship managementBusiness developmentStrategic foresightAI-enabled workflowsTeam leadershipInnovationExperimentationMultidisciplinary collaborationProject managementCommunication skills

Required

10+ years experience working in research, innovation, trends and foresight, strategy and planning, management consultancy, or a related role

Startup mentality. You are excited about the prospect of joining an early-stage team in New York for an international startup

Experience working at an agency in growth mode, and significant experience of working with globally distributed teams

Experience working with senior teams in Marketing, Innovation & Business Strategy teams for clients like Netflix, Amazon, Spotify

Ability to distill ambiguity into sharp narratives, guiding decision-making in areas filled with uncertainty

Comfortable embedding AI-enabled workflows to accelerate analysis, insight generation and drafting

Ability to lead a tight research project, including confidently leading analysis, elevating the quality of thinking and output

Passionate about streamlining and keeping things simple, whilst always keeping your eyes open to refine and evolve Synthesis' frameworks, workflows, and proprietary tools

Experience working across timezones with globally distributed teams

Experience working with a team of Data Scientists, Statisticians or Engineers

Ability to support the growth of junior strategists through coaching, capability-building and in-the-flow-of-work feedback