Inside Higher Ed · 3 weeks ago
Social & Visual Media Coordinator
Inside Higher Ed is looking for a Social & Visual Media Coordinator to join the Creative Services team at Sarah Lawrence College. The role involves content creation, project coordination, and support for social media and visual storytelling across various platforms.
Digital MediaEducationHigher EducationJournalismRecruiting
Responsibilities
Proactively identify, pitch, and create original content for the College’s social media channels
Create and produce dynamic short-form videos, interviews, and images to support key campaigns and storytelling goals
Research emerging trends and platform capabilities and monitor performance metrics to optimize content for maximum engagement
Coordinate with the broader marketing team to ensure social content aligns with other efforts (e.g., fundraising campaigns, admissions pushes, academic program highlights)
Recruit and manage a team of student workers to help generate authentic, high-quality social media content
Handle basic design and photography requests, including image resizes, text updates, photo retouching, digital ads, email banners, web content, posters, flyers, and event promotions
Prepare and share photography selects as requested by colleagues
Document project requirements and assemble assets for vendors and freelancers as needed. Communicate project updates with all stakeholders and add relevant information to the department’s status report
Assist in coordinating participation of students, faculty, and staff in photo and video shoots and assistant on photo and video shoots
Support occasional email formatting and testing requests within programs like MailChimp
Perform light proofreading and quality checks
Support the team with other administrative and coordination tasks as needed
Manage and update brand folders, templates, and asset libraries in Canva (or similar platforms) and provide basic training, troubleshooting, and design feedback to campus partners using branded templates
Maintain the brand toolkit and support the implementation of brand standards in visual communications by campus partners
Explore and test creative tools (e.g., AI design apps, mobile video editors) to develop engaging, on-brand content
Qualification
Required
Bachelor's degree and minimum 1-3 years professional work experience in graphic design, communications, marketing, social media content creation, or a related field
Proficiency in popular social media platforms (including Instagram, TikTok, and others) and comprehensive knowledge of social media content formats and trends
Proficiency in Canva and competency in visual design, including layout, color, and typography
Competency in Adobe Creative Cloud (particularly Photoshop, InDesign, Illustrator, and Premiere)
Highly organized and detail-oriented, with the ability to manage multiple projects at once
Able to work independently as well as collaboratively
Comfortable supporting users with varying levels of design experience
Enthusiasm for working with and mentoring college students to produce engaging, meaningful content
Preferred
Experience with photography, video, and/or assisting on photo and video shoots
Experience with HTML and email platforms such as Mailchimp
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
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