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TRIP · 1 hour ago

Director of Sales, West

United States

Full-time

Remote

Director/Executive

$140K/yr - $160K/yr

7+ years exp

TRIP is a leading wellness company focused on creating calming products for mental wellbeing. The Director of Sales will manage sales efforts across the western United States, leading a team to enhance distribution and retail execution while driving growth in account portfolios.

CannabisE-CommerceFood and Beverage

Responsibilities

Assign and develop account portfolios, including independent customers and regional chains

Implement channel strategies to align shelving, pricing, and merchandising with brand goals

Foster collaboration with internal teams across sales leadership, marketing, finance, and supply chain

Build and mentor a high-performing sales team with clear objectives and support

Monitor team performance and implement corrective actions for improvement

Utilize our CRM tool and other analytics to enhance distribution, optimize trade spend, and minimize OOS

Manage P&L reporting for various accounts, ensuring financial adherence

Identify market trends to enhance category position and dollar share growth

Understand key customer needs and communicate effectively with internal teams

Evaluate ROI for POS solutions and manage account-specific programming and budgets

Deliver business reviews for each account as needed with action plans to drive growth

Qualification

Beverage sales experienceField management experienceP&L managementSyndicated data knowledgeBusiness developmentSales presentationsCustomer service mindset