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First Texas Homes · 3 hours ago

Digital Marketing Specialist

Dallas, TX

Full-time

Onsite

Entry, Mid Level

2+ years exp

First Texas Homes is seeking a talented and passionate Digital Marketing Specialist to join their dynamic team. The role focuses on developing and executing comprehensive digital marketing campaigns to drive brand awareness, generate leads, and increase online sales.

ConstructionFinanceReal EstateResidential

Hiring Manager

Samuel Prater

Responsibilities

Develop and execute comprehensive digital marketing campaigns:

Under the guidance of the Marketing Manager, create and implement effective digital marketing strategies aligned with overall business objectives

Manage and optimize various digital marketing channels, including:

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) advertising

Social media marketing

Content marketing

Track and analyze campaign performance:

Monitor key performance indicators (KPIs) to measure the success of digital marketing initiatives

Utilize analytics tools to gather insights and identify areas for improvement

Generate regular reports on campaign performance and provide actionable recommendations

Stay up to date with industry trends:

Keep abreast of the latest digital marketing trends, technologies, and best practices

Continuously explore innovative approaches to enhance campaign effectiveness

Collaborate with cross-functional teams:

Work closely with the marketing, sales, and product teams to ensure alignment and synergy

Analyze and provide recommendations on the allocation and utilization of digital marketing budgets

Optimize spending to maximize ROI

Qualification

Digital marketing strategiesSEOPPC advertisingGoogle AnalyticsSocial media marketingContent marketingEmail marketingA/B testingConversion rate optimizationAnalytical skillsCreative thinkingCommunication skillsAttention to detail