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Jax Kar Wash · 4 hours ago

Marketing Manager

Southfield, MI

Full-time

Onsite

Mid, Senior Level

3+ years exp

Jax Kar Wash is seeking a Marketing Manager to lead the execution of marketing campaigns and brand initiatives across multiple locations. The role involves managing projects, executing grand openings, and ensuring brand consistency while collaborating with internal teams and vendors.

AutomotiveCar SharingProfessional Services

Responsibilities

Build, QA, schedule, and report on all email and SMS campaigns, including winback, upgrades, re-engagement, grand openings, and seasonal promotions

Own segmentation, promo codes, landing page coordination, and campaign tracking

Maintain a weekly campaign calendar and performance tracker

Lead signage refreshes by location, including audits, measurements, creative requests, print coordination, install scheduling, and photo proof

Coordinate XPT and other onsite screen creative updates tied to promotions and product changes

Maintain and enforce signage standards to ensure brand consistency across locations

Own execution of the grand opening playbook from pre-launch through post-opening

Coordinate onsite vendors, giveaways, staffing prompts, signage, and local content capture

Track and report on grand opening performance, including leads, free wash redemptions, Unlimited Club conversions, and cost per result

Own creative quality control across campaigns and locations to ensure all materials are on brand and accurate

Create clear creative briefs for ads, email, SMS, signage, menus, and onsite screens

Review and approve final creative prior to launch or print, catching errors early (offers, locations, pricing, specs)

Partner with internal teams and vendors to provide clear, practical design direction and feedback

Maintain and enforce brand and signage guidelines across all locations

Manage the asset pipeline end-to-end for paid ads, email, SMS, social, menus, print, and signage

Maintain a clean, organized asset library by campaign, location, and asset type

Manage and support two direct reports (Website and Social/Content)

Set weekly priorities, remove blockers, enforce timelines, and quality-check output

Coordinate and manage external vendors and contractors, including creative, signage, and print partners

Provide weekly updates to the CMO covering shipped work, results, blockers, and upcoming priorities

Track and report KPIs for campaigns, promotions, and grand openings

Escalate risks early and propose solutions

Qualification

Marketing operationsEmail campaignsProject managementMulti-location marketingCreative directionSignage productionFigmaAdobe toolsGA4 basicsTeam leadershipCollaboration