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Didomi · 5 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

Didomi empowers organizations to build trust with their users by enabling transparency and control over their data. The Product Marketer will play a critical role in shaping product positioning, launching initiatives, and collaborating with teams to enhance user understanding of the platform's value.

ComplianceInformation TechnologyPrivacySoftware

Responsibilities

Develop clear, compelling product positioning and messaging tailored to our North American audience

Plan and execute GTM strategies for new features and product launches, coordinating efforts across Product, Sales, and Marketing teams

Conduct market research and gather customer feedback to inform product development and marketing strategies

Develop marketing materials in collaboration with Marketing teams, including case studies, whitepapers, sales enablement tools, and website content, that highlight the value of our platform

Monitor industry trends and analyze competitors to identify opportunities for differentiation

Collaborate with the demand generation team to create campaigns that drive awareness, engagement, and adoption

Work closely with Product Managers to ensure alignment between product development and market needs

Develop and deliver enablement materials and training sessions for internal teams, including Sales and Customer Success, to ensure they can effectively communicate the value of our products

Qualification

Product MarketingGo-to-Market StrategiesMessagingPositioningMarket ResearchAnalytical MindsetContent CreationCompetitive AnalysisSales EnablementHubSpotSalesforceCommunicationCollaboration Skills