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1-800 Contacts · 1 hour ago

Senior Analyst, Marketing

Draper, UT

Full-time

Onsite

Mid, Senior Level

3+ years exp

SeekWell, the parent company of 1-800 Contacts, is focused on making vision care more accessible. As a Senior Analyst, you will shape data-driven strategies to enhance customer experience and collaborate with the CRM team to deliver impactful analytics and insights that drive customer retention.

Consumer GoodsE-CommerceEyewearRetail

Responsibilities

Provide strategic insights to enhance customer retention through CRM efforts, supporting CRM leaders and planners through actionable insights

Assist in ad-hoc marketing campaign analyses to uncover deep insights that drive business results and strategic marketing optimization

Support CRM optimization initiatives across channels like email, text, app notifications, outbound calling, and present findings to refine future analyses

Produce performance reports, including scorecards and dashboards, to facilitate self-service access for team members

Develop positive partnerships and actively listen to understand and address the needs of internal team members and leadership

Contribute to solution creation, designing and updating Tableau dashboards, mining granular data, and developing analyses to explain campaign outcomes

Participate in measurement plan development, collaborate with Data Engineering to create necessary datasets, and align analyses with business and marketing goals

Support analytics and optimization plan design, leveraging technologies like Adobe Analytics, Tableau, Excel, SQL, and more

Engage in improvement projects to enhance tools and processes, assist in campaign tracking and reporting, and prepare presentation materials to communicate insights effectively

Manage multiple projects and adapt to changes quickly, leveraging internally maintained analytics tools to present informed recommendations

Qualification

Data analysisSQLTableauPythonStatistical modelingData visualizationCommunication skillsProblem-solvingTeam-oriented

Required

Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Engineering, Economics)

3+ years of data analyst experience in a corporate setting

Experience with data visualization tools (e.g., Tableau, Power BI), and dashboard software for reporting and analysis

Skilled in using SQL, Python, or R for data analysis, along with advanced Excel capabilities

Hands-on experience with statistical modeling such as regression analysis, time series forecasting, and A/B testing

Proven ability to build and apply performance models such as ROI, customer lifetime value (CLV), and break-even analysis to evaluate business strategies