DealMaker · 6 hours ago
Paid Media Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expDealMaker is a company focused on high-growth issuers, seeking a performance-minded Paid Media Specialist. The role involves planning, executing, and optimizing paid media campaigns, particularly on Paid Social platforms, while collaborating with various teams to drive campaign success.
FinanceFinTechSoftware
Responsibilities
Plan, execute, and optimize paid media campaigns with initial focus on Paid Social channels (Meta, TikTok, LinkedIn, etc.). Google knowledge is a plus
Own media buying across multiple accounts to ensure campaigns are on-budget and ROAS-positive
Own pacing and actively seek out opportunities to efficiently deliver planned budgets and expand on those in a ROAS-positive way
Be open-minded and stay on top of changes to ad platform features, privacy rules, and bidding strategies to test and implement innovations early
Monitor campaign KPIs daily (e.g., ROAS, CAC, CTR, CPM, CVR) and make regular and real-time optimizations to improve performance
Perform A/B tests across audiences, creatives, and placements to unlock performance levers and document learnings in Test Trackers
QA peer builds to ensure continuous improvement and growth of our media buying quality
Put together weekly/biweekly client and post-campaign reporting on paid media campaigns
Partner closely with Creative and Content teams to influence and iterate on ad assets that convert
Provide clear performance insights to inform creative direction and messaging
Collaborate with Strategy, Partnership, and Operations teams to align campaign strategy with issuer goals and performance milestones
Qualification
Required
2–4 years of hands-on experience running campaigns across Paid Social platforms
Experience planning, executing, and optimizing performance campaigns on Paid Social platforms (Meta, TikTok, LinkedIn)
Familiarity with Google Ads is a plus
Comfortable digging into performance metrics like ROAS, CAC, CTR, CPM, and CVR
Experience running A/B tests and documenting learnings to improve campaign performance
Ability to distill performance insights into clear, actionable feedback for internal teams and client-facing updates
Enjoy collaborating across functions to align on campaign goals
Detail-oriented execution with a focus on naming conventions, pacing accuracy, and QAing builds
Ability to move fast without cutting corners
Stay on top of evolving ad platforms, privacy changes, and bidding strategies
Eager to test new ideas that drive better results
Company
DealMaker
DealMaker provides capital raising technology that transforms how companies raise funds, engage investors, and build community.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$20MKey Investors
Information Venture PartnersCIBC Innovation BankingThe Canadian Securities Exchange
2025-11-06Private Equity· $20M
2025-11-06Debt Financing
2024-01-01Private Equity
Leadership Team
Rebecca Kacaba
CEO, DealMaker
Mat Goldstein
Co-Founder @ DealMaker (DealMaker.tech)
Recent News
Xtreme One Entertainment, Inc.
2025-11-20
Company data provided by crunchbase