Medical Consulting Group ยท 2 hours ago
Social Media and Content Creator
Medical Consulting Group is a dynamic medical marketing firm seeking a talented and strategic Social Media and Content Creator. In this role, you will manage social media campaigns, create engaging content, optimize ads, and provide performance reports to drive measurable business results.
AdvertisingConsultingHealth CareMedical
Responsibilities
Developing, scheduling, and publishing high-quality, engaging content across Meta (Facebook & Instagram) and LinkedIn
Developing original content ideas tailored to client goals and audience preferences
Writing compelling and engaging copy for various platforms
Collaborating with graphic designers and video editors to produce visually appealing content
Ensuring brand consistency and voice across all social media channels
Planning, executing, and optimizing paid social media advertising campaigns (e.g., Facebook Ads Manager, LinkedIn Campaign Manager) to meet client-specific KPIs (e.g., lead generation, traffic, conversions)
Monitoring campaign performance daily, analyzing key metrics, and generating comprehensive monthly reports that include actionable insights and clear recommendations for improvement
Contributing to overall social media strategy and staying up-to-date with platform updates, emerging trends, and best practices
Responding to comments and messages to foster positive community interaction
Miscellaneous office duties
Qualification
Required
2+ years of professional experience managing social media for a brand or agency
Expert-level proficiency in all aspects of Meta (Facebook and Instagram) and LinkedIn, including organic posting and paid advertising management
Demonstrable experience setting up, managing, and optimizing paid advertising campaigns with specific budget goals
Strong analytical skills with the ability to interpret data and translate it into clear, effective marketing strategies
Excellent written communication and copywriting skills with a keen eye for detail
Proficiency in social media scheduling and analytics tools
Preferred
Experience managing other social media platforms (e.g., TikTok, X/Twitter, Pinterest)
Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite)
Experience in an agency setting is a plus
Benefits
Dental insurance
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance