Head of E-Commerce Marketing jobs in United States
cer-icon
Apply on Employer Site
company-logo

1-800 Contacts · 1 day ago

Head of E-Commerce Marketing

positionDraper, UT
timeFull-time
remoteOnsite
seniorityLead/Staff, Director/Executive
date5+ years exp

1-800 Contacts is a leading company in the vision care industry, and they are seeking a Head of E-Commerce Marketing to shape the online contact lens buying experience. The role involves leading the development of web and app sales strategies, optimizing customer engagement, and driving growth across digital platforms.

Consumer GoodsE-CommerceEyewearRetail

Responsibilities

Lead the creation and execution of eCommerce marketing strategies for both new and repeat customers across web and app
Define the vision for the next generation of the online contact lens buying experience
Engage and convert customers who have never purchased contacts online through data-driven marketing and sales strategies
Design end-to-end sales funnels that guide customers seamlessly from first impression to completed purchase
Own the product catalog, optimizing how products are displayed — including reasons-to-believe (RTBs), imagery, descriptions, and categorization
Collaborate with marketing teams to maximize the conversion of paid and organic traffic
Partner cross-functionally with marketing, pricing, and operations to execute high-impact campaigns, promotions, and offers
Work with marketing and technology teams to integrate personalization, AI, and machine learning into the customer shopping experience
Continuously analyze and improve by gathering user feedback, monitoring industry trends, and studying competitor activity
Plan, test, and scale new ideas through thoughtful experimentation

Qualification

E-commerce marketing strategyData-driven decision-makingA/B testingProject managementCross-functional collaborationAnalytical thinkingCommunication skillsCreative mindsetAttention to detailLeadership

Required

5+ years of experience leading cross-functional teams in eCommerce or web sales
Bachelor's degree in Marketing, Business, or a related field
Proven experience with A/B testing and data-driven decision-making
Strong project management skills, with the ability to balance multiple priorities in a fast-paced environment

Preferred

Familiarity with the eye care or contact lens industry (a plus, not a must)
Strong analytical and strategic thinking skills
Proven leadership and collaboration across cross-functional teams
Excellent communication skills with the ability to influence and inspire
A creative mindset and keen eye for detail that brings ideas to life

Benefits

Free eye exams for your entire family
Deep discounts on lenses, glasses, and other services
Amazing healthcare coverage
401(k) match
Flexible PTO
Tuition reimbursement program
In-house restaurant with highly discounted meals (Steak dinner under $6)
Free snacks, ice cream, and drinks every day
Full onsite gym

Company

1-800 Contacts

twittertwittertwitter
Glassdoor3.7
company-logo
1-800 Contacts is a retailer of contact lenses and is dedicated to making it easier for consumers to purchase contact lenses.
dateFounded in 1995
location
Draper, Utah, USA
people-size1001-5000 employees
web-link
http://www.1800contacts.com

Funding

Current Stage
Late Stage
Total Funding
unknown
2020-09-23Acquired

Leadership Team

leader-logo
Phil Bienert
President
linkedin

Recent News

TechBuzz News
SheTech Interns Interview Amy Larson
2025-05-09
PR Newswire
1-800 Contacts Announces The Framery at 1-800 Contacts, A New Online Retailer For Affordable, High-Quality Eyewear
2025-03-19
PYMNTS.com
Settlement In 1-800 Contacts Gets Early OK
2024-04-11
Company data provided by crunchbase