Norwegian Cruise Line Holdings Ltd. · 4 hours ago
Consumer Marketing Specialist International
Miami, FL
Full-time
Onsite
Entry, Mid Level
2+ years expNorwegian Cruise Line Holdings Ltd. is seeking a Consumer Marketing Specialist International to support the strategy and execution of international direct-to-consumer email campaigns. The role involves collaborating with various teams to develop content, optimize performance metrics, and manage the email calendar for campaigns aimed at increasing customer acquisition and retention.
TourismTransportationTravel
Responsibilities
Collaborate with Management to develop content and strategy for cruise promotional email campaigns that drive leads and bookings
Support the Booked Guest & Loyalty teams with their email campaigns
Coordinate with Outbound Sales and other departments to develop transactional consumer email communications to drive international leads and bookings
Support with the development and execution of email testing strategies, improve performance metrics based on testing results, and regularly report to Management on testing status and outcomes
Maintain the email calendar for all international email campaigns, including key dates for creative briefs, list pulls, approvals, and scheduled mailings
Assist in creating creative briefs for strategic and tactical integrated email marketing campaigns, ensuring timely submission according to business objectives and campaign requirements
Serve as the point of contact for all marketing channels involved in content and campaign development to support business objectives
Build and deploy all emails in Salesforce Marketing Cloud, approve test emails prior to deployment, and address any technical issues
Actively monitor industry and competitive trends in the marketplace
Perform other job-related functions as assigned
Qualification
Required
Bachelor's Degree in Business, Marketing, Communications or other related fields
2 years marketing experience in consumer direct response and/or email marketing for a consumer brand company
Proficient in email production processes, including creative development and production
Experienced with enterprise-level ESPs and knowledgeable in email design best practices
Skilled in leading and operating as the main point of contact for cross-departmental initiatives
Thorough understanding of list segmentation for targeting specific customer segments
Advanced Excel skills for analyzing and reporting campaign results
Strong quantitative and analytical skills for ad hoc analysis, reporting, and budget management
Effective in cross-functional team environments, including collaboration with regional teams globally
Excellent problem-solving, project management, and organizational skills
Ability to work well under pressure in a fast-paced environment while meeting deadlines and budget constraints
Excellent written and verbal communication skills
Preferred
Travel industry and cruise line experience
Salesforce Marketing Cloud experience
HTML & CSS experience
Company
Norwegian Cruise Line Holdings Ltd.
Norwegian Cruise Line Holdings Ltd.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$9.26BKey Investors
L CattertonApollo
2025-09-09Post Ipo Equity· $81.29M
2025-09-08Post Ipo Debt· $1.3B
2025-06-26Post Ipo Debt· $786M
Leadership Team
Harry Sommer
President and CEO
Patrik Dahlgren
Executive Vice President Chief Vessel Operations & Newbuild Officer
Recent News
2025-12-24
2025-12-24
Investor's Business Daily
2025-12-21
Company data provided by crunchbase