Macy's · 4 hours ago
Senior Manager Lifecycle Marketing
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$126K/yr - $210K/yr
8+ years expMacy's is a storied retail company with a rich history of over 160 years. The Senior Manager of Lifecycle Marketing will lead the strategy and optimization of customer lifecycle journeys to enhance engagement and loyalty across Macy’s omnichannel ecosystem. This role involves collaborating with various teams to drive data-driven decision-making and manage a team of lifecycle specialists.
Consumer GoodsFashionRetail
Hiring Manager
Erica Neumark
Responsibilities
Lead Lifecycle Strategy: Develop and oversee Macy’s end-to-end customer and loyalty lifecycle strategies across all channels (email, app, web, direct mail, and in-store), aligning business goals with customer-centric outcomes
Own Journey Roadmap: Define the long-term vision and quarterly roadmap for lifecycle programs—identifying new opportunities to engage customers, close gaps in the journey, and optimize performance across acquisition, activation, engagement, and retention
Drive Personalization at Scale: Partner with analytics, data science, and MarTech teams to build and evolve personalization strategies that determine the right message, offer, and timing for each customer segment
Champion Test-and-Learn: Lead an agile experimentation agenda across lifecycle journeys, continuously refining audience strategies, messaging frameworks, and offer design to maximize incremental impact
Deliver Performance Measurement & Insights: Establish clear success metrics and frameworks for campaign forecasting, measurement, and incrementality analysis. Translate performance data into actionable insights to inform future strategy
Collaborate with Cross-Functional teams: Partner with CRM, Loyalty, Brand Marketing, and Product to ensure alignment on go-to-market strategies, timing, and customer experience across channels. Represent Lifecycle in enterprise strategy and roadmap discussions
Lead your Team: Manage, coach, and inspire a team of lifecycle and personalization specialists. Set clear goals, guide development, and build a high-performing culture focused on innovation, accountability, and growth
Advocate for our Customers: Maintain a deep understanding of customer behaviors, needs, and trends. Act as a voice for the customer in strategy discussions, ensuring all experiences reflect Macy’s brand promise and deliver measurable value
Drive Innovation & Industry Awareness: Stay ahead of evolving lifecycle and loyalty marketing trends, technologies, and competitive best practices. Identify new approaches to strengthen Macy’s customer relationships and marketing performance
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
8–10+ years of relevant experience in lifecycle marketing, personalization, CRM, or loyalty strategy
Proven track record developing and scaling multi-channel lifecycle programs that drive measurable customer and business outcomes
Deep understanding of customer segmentation, personalization frameworks, and test-and-learn methodologies
Strong analytical acumen with the ability to interpret data, forecast results, and build data-driven business cases
Excellent communication and presentation skills with experience influencing senior leadership
Skilled in cross-functional collaboration, particularly across analytics, creative, product, and technology teams
Experience managing and developing a high-performing team
Preferred
Familiarity with Adobe Journey Optimizer (AJO), Salesforce Marketing Cloud, or similar enterprise CRM platforms
Passion for retail, loyalty, and creating differentiated customer experiences
Benefits
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Company
Macy's
Macy's is America’s store for life. The largest retail brand of Macy's, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bobby Amirshahi
Senior Vice President, Corporate Communications
Michael Krans
VP of media network
Recent News
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