Brown & Brown · 3 weeks ago
New Business Content Specialist
United States
Full-time
Remote
Mid Level
$70K/yr - $75K/yr
3+ years expBrown & Brown is a company built on meritocracy, rewarding self-starters committed to customer success. The New Business Content Specialist will oversee the creation and management of written materials to support sales and marketing efforts, actively participating in internal sales meetings and generating content for various initiatives.
Insurance
Responsibilities
Create sales and marketing materials for the CTI organization
Design proposal content tailored for varied target audiences
Support the sales and marketing team throughout the RFP process by leading the content management and overall response process
Develop, maintain and lead the continual RFP response library process
Edit and proofread content/subject matter expert responses to maintain proper grammar, message clarity and brand consistency
Initiate ideas and creation of sales sheets, articles, white papers, case studies, presentation slides and other marketing pieces as requested
Maintain and lead creation of the presentation slide content library and the process to review and update the content annually
Develop, maintain and lead the continual case study library and the process to review and update the content annually
Research trending industry topics to compose regular blog and LinkedIn content, coordinating with subject matter experts when necessary
Support conference material development as requested
Lead relationship with Brown & Brown Corporate Marketing team on behalf of the CTI organization
Develop, manage and lead content ideas and creation for the CTI website including management Search Engine Optimization (SEO) reporting and management of updates based on the reporting results
Actively participate in regularly scheduled internal sales meetings
Lead, develop, implement, and support the Annual Marketing Plan for CTI
Other duties may be assigned
Qualification
Required
Bachelor's degree with a Marketing or English emphasis
3+ years' experience in sales/marketing communications
2+ years' experience in the healthcare benefits industry
Project lead experience
Exceptional writing and editing skills
Independent research skills
Proficient with MS Office Suite and Adobe Creative Suite
Preferred
Client Management Relationship (CRM) tool management experience
Marketing plan development experience
LinkedIn experience
Website content management experience
Benefits
Medical/Rx
Dental
Vision
Life Insurance
Disability Insurance
ESPP
401k
Student Loan Assistance
Tuition Reimbursement
Free Mental Health & Enhanced Advocacy Services
Paid Time Off
Holidays
Preferred Partner Discounts and more.
Company
Brown & Brown
Brown & Brown delivers risk management solutions to help protect and preserve what our customers value most.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Joel Eubank
COO/CFO Dealer Services
Kadir Edghill , CPA, MBA
CFO - Arrowhead Programs Division
Recent News
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