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LIMRA · 1 hour ago

Digital Marketing Specialist – E-Mail-Marketing Specialist

Atlanta, GA

Full-time

Hybrid

Entry Level

1+ years exp

LIMRA is recognized as the trusted source for industry knowledge, providing research and networking solutions to financial services companies. They are seeking a Digital Marketing Specialist to manage and collaborate on marketing campaigns, focusing on email marketing and audience development to enhance member engagement.

Financial Services

Work & Life Balance

Responsibilities

Build, manage and maintain email-marketing campaigns and templates to primarily support the consumer and financial advisor businesses with emphasis on responsive designs, personalization and automation that support inbox deliverability for subscribers

Support audience development efforts for Marketing

Build and nurture targeted contact lists in Salesforce Account Engagement (Pardot)

Conduct data grooming in Salesforce and optimize contact information and member demographics

Develop segmented lists based on engagement behaviors and constituency with prospects

Work with the consumer and financial marketing teams to develop and execute creative email campaigns

Minimize list decay and unsubscribes while increasing productivity of email campaigns

Recommend and deliver appropriate information, benchmarks and metrics by collecting data, providing analysis and identifying trends to support those recommendations

Aggregate and evaluate data related to Marketing activities, programs, campaigns, and tactics

Work closely with the Senior Website Marketing Specialist, Digital Marketing Specialist and Marketing Specialists to coordinate with key stakeholders and internal business partners to understand their needs

Design and deliver web pages through layout, branding, and functionality

Demonstrate contemporary web-design trends and techniques

Update content and graphics as needed

Coordinate with graphic designers as needed

Create and deliver effective, compelling and creative marketing promotions, e-newsletters, targeted landing pages, messaging and sales tools; manage email creation, content development and campaign execution

Qualification

Email marketingSalesforce Account EngagementDigital marketing platformsContent management systemsHTMLCSSMicrosoft Office SuiteCommunication skillsCreative mindsetProject management

Required

Bachelor's Degree, marketing or business degree preferred

1-3 years' work experience in a marketing position required

Experience working with CRM platforms (Salesforce preferred)

Proficiency with digital marketing and email marketing platforms (such as Salesforce Account Engagement (Pardot), Exact Target, Constant Contact, Real Magnet, etc.)

Experience with content management systems; possess working knowledge of HTML and CSS for web and email design

Fast learner who is flexible and able to respond to frequently changing business needs

Exhibit a curious and creative mindset

Highly motivated, proactive, resourceful; interact effectively with cross-functional teams

Ability to work independently and drive/manage projects through completion

Strong communication skills required to work effectively with internal partners and clients; able to ask insightful questions to better uncover and understand customer needs

Fluency with Microsoft PowerPoint, Word, Excel and email automation

Open and responsive to constructive feedback