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Visionary Homes · 1 month ago

Digital Content Specialist

Pleasant Grove, UT

Full-time

Onsite

Entry, Mid Level

2+ years exp

Visionary Homes is dedicated to uplifting the lives of its team members and communities. They are seeking a Digital Content Specialist to produce digital and visual assets that support their marketing strategies, collaborating closely with the marketing team to maintain high-quality design standards.

ConstructionHome ServicesSmart Building

Growth Opportunities

Responsibilities

Plan, create, and publish organic social media content across channels (Instagram, Facebook, LinkedIn)

Write captions, design supporting graphics, and handle scheduling Sprout Social

Monitor engagement and community interactions, escalating issues as needed

Maintain a consistent brand voice, look, and feel across all social platforms

Track and report basic organic social metrics (engagement, reach, follower growth)

Design, build, and deploy marketing emails using HubSpot

Create email templates, graphics, and layouts that follow brand guidelines

Write concise and compelling email copy

Manage list selection, scheduling, and QA before sending

Report on email performance (opens, clicks, basic segmentation insights)

Develop visual assets for social posts, emails, website updates, and digital campaigns

Create supporting graphics for paid ads

Create graphics for physical billboards, on-site signage, etc

Adapt creative for multiple formats and channels

Maintain and organize the brand asset library

Ensure all creatives adhere to brand guidelines and accessibility best practices

Assist with light website content updates when needed

Collaborate with internal stakeholders to gather information and translate it into digital content

Support ongoing brand initiatives, promotions, and special projects

Participate in weekly marketing meetings and contribute creative ideas

Qualification

Graphic design toolsDigital marketing experienceEmail marketing (HubSpot)Social media managementContent creationBasic digital analyticsBasic video editingPhotography skillsCMS platforms experienceWriting skills