Wikoff Color Corporation · 6 hours ago
Business Manager – Graphics Plates & Equipment
Wikoff Color Corporation is a leader in the graphic arts industry, providing high-performance photopolymer plates and processing equipment. The Business Manager, Graphics, is responsible for leading the strategic, technical, and commercial operations of the Graphics business group, focusing on product management strategy and customer partnerships across North America.
Responsibilities
Develop and execute a comprehensive growth strategy aligned with company goals, leveraging existing strengths and identifying new opportunities
Build and maintain executive-level relationships with key strategic graphics accounts, acting as a trusted advisor and partner
Maintain and refine the opportunity pipeline by ensuring accurate forecasting stages, customer touchpoints, and projected close dates are regularly updated in the CRM
Provide leadership, mentorship, and oversight to commercial team members, fostering talent development and succession planning
Proactively work with business development managers and cross functional sales team members to identify and acquire new label and narrow web customers through prospecting, funnel management, networking, lead generation, and industry events
Support the delivery of compelling, professional sales presentations to clients and prospects through in-person and online platforms
Design and lead strategic client campaigns and tailored proposals, offering innovative solutions using Wikoff’s products and services
Coordinate with sales, supply chain, R&D, and tech solutions team members to ensure opportunities are validated, supported and actionable with the appropriate resources
Oversee product management, including all aspects of the product lifecycle
Deliver strategic recommendations tied to customer performance, product mix optimization, and geographic expansion opportunities
Lead the cross-functional development team for new products by managing the projects according to Wikoff’s stage-gate development process
Work with Operations to improve manufacturing productivity and to ensure manufacturing capacity meets demand
Support pricing initiatives across the portfolio, providing customer insights and delivering internal expectations based on raw material inputs
Support forecasting of key products, to ensure production can be planned to support raw material purchasing and production scheduling
Provide regular updates to leadership on market dynamics, competitive threats, and emerging customer trends affecting the label & narrow web markets
Present sales forecasts, revenue performance, and pipeline analytics during monthly leadership reviews
Support the development of long-term growth plans and capital investment strategies, aligning the graphics division with overall corporate goals
Serve as a subject matter expert for executive decision-making related to technical innovations and supplier
Support field trials, installations and troubleshooting
Document and train internal & external stakeholders on best practices
Collaborate with sales and technical teams to transition customers into new technologies
Qualification
Required
Bachelor's degree, preferably in Chemistry or Business with a focus on graphics, packaging, or related field
5-7+ years of experience in ink/printing, or similar adjacent industry
Proven track record in strategic sales management with successful sales experience
Strong industry network and ability to leverage connections for business growth
Demonstrated success in implementing strategic sales processes and achieving corporate goals
Proven ability to cultivate and close high-value strategic business opportunities while maintaining long-term client relationships
Strong executive-level sales skills, including presentation, negotiation, and relationship management
Excellent negotiation, communication, and customer service skills
Ability to thrive under high-pressure sales conditions and adapt to a dynamic environment
Ability to travel as needed and maintain a valid driver's license
Strong analytical and problem-solving skills, with the ability to interpret sales data and apply insights
Company
Wikoff Color Corporation
Wikoff Color Corporation is a printing company that supplies digital printing inks.
H1B Sponsorship
Wikoff Color Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
Funding
Current Stage
Late StageLeadership Team
Recent News
2025-01-29
Company data provided by crunchbase