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The New York Times · 6 hours ago

Manager, Paid Display

New York, NY

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $120K/yr

5+ years exp

The New York Times is a leading independent journalism organization, and they are seeking a Manager, Paid Display to oversee their programmatic display and video strategies. This role involves managing end-to-end display channel strategy, optimizing campaigns, and collaborating with various teams to enhance performance and efficiency across paid display platforms.

Digital MediaJournalismNews

H1B Sponsor Likely

Responsibilities

You will lead end-to-end programmatic paid display and video channel execution, and optimization

You will bring experience in data-driven targeting and brand safety standards applicable to display advertising

You will design and manage audience segmentation, creative rotation, and budget pacing and a rigorous testing roadmap to improve performance outcomes (audiences, creative, bidding, and placements

Collaborate with in-house media strategy team to develop insights based on data and performance

Collaborate with Analytics team members to implement testing plans across platforms (i.e. A/B Testing, Conversion Lift)

Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities

Consult other teams on channel best practices and provide creative insights to help inform the creative development process

Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis

Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world

Qualification

Programmatic display managementGoogle Marketing PlatformPerformance marketingAudience targetingCreative optimizationData-driven targetingVendor managementCampaign performance analysisProject management best practices

Required

5+ years experience in analytics and managing paid display campaigns in platform at scale (agency or in-house)

2+ years experience in performance marketing

2+ years experience using Google Marketing Platform (DV360, SA360, and CM360) or The Trade Desk with campaign success

Experience with ad servers (i.e CM360)

Experience developing and following project management best practices to delivery error free campaigns

Experience with audience targeting, creative optimization, platform features and hitting ROAS, CPA, or CPI goals

Company

The New York Times

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.

Founded in 1851

New York, New York, USA

1001-5000 employees

https://www.nytco.com/

H1B Sponsorship

The New York Times has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (40)

2024 (20)

2023 (21)

2022 (36)

2021 (27)

2020 (36)