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American Nurses Association · 2 hours ago

Member Engagement Experience & Strategy Mgr.

Silver Spring, MD

Full-time

Hybrid

Senior Level

5+ years exp

The American Nurses Enterprise (ANE) is seeking to hire a Member Engagement, Experience and Strategy Manager. This role is responsible for developing and enhancing the member journey through integrated engagement strategies, compelling messaging, and data-informed decision-making to drive engagement and satisfaction.

AssociationCharityNon Profit

Responsibilities

Lead the development and continuous refinement of ANA’s member value proposition, ensuring it reflects evolving member needs, industry trends, and organizational priorities

Collaborate with internal teams and C/SNAs to align messaging and delivery of member benefits across channels

Conduct competitive benchmarking and member feedback analysis to identify gaps and opportunities in the benefits portfolio

Translate member value into clear, compelling messaging for use in campaigns, onboarding, and retention efforts

Design and implement integrated, multi-channel engagement strategies that span email, online communities, social media, and digital platforms

Develop and manage lifecycle campaigns tailored to member segments (e.g., students, early career, executives), ensuring relevance and personalization

Collaborate with internal teams to align engagement efforts with organizational goals and member touchpoints

Monitor campaign performance and adjust strategies to optimize engagement, retention, and satisfaction

Partner with IT, vendors, and internal stakeholders to ensure seamless integration and functionality of engagement platforms (e.g., CRM, Propfuel, Higher Logic)

Identify and implement enhancements that improve member experience, data flow, and campaign automation

Serve as a subject matter expert on engagement tools, providing training and support to internal teams and community managers

Ensure platforms are configured to support segmentation, personalization, and analytics

Write and refine persuasive, audience-specific copy for campaigns, promotions, onboarding, and engagement initiatives

Ensure messaging is inclusive, consistent with ANA’s brand voice, and aligned with member personas and lifecycle stages

Collaborate with Strategic Communications to ensure content strategy supports broader organizational messaging and member engagement goals

Develop toolkits and templates for use by C/SNAs and internal teams to maintain consistency and scalability

Regularly surveil research and consumer research to stay abreast of current and emerging trends in membership, engagement, industry (including other nursing organizations and Constituent and State Nurses Association) insights

Analyze member behavior, campaign performance, satisfaction survey results, and engagement trends to inform strategy and decision-making

Develop dashboards and reports that provide actionable insights to leadership and cross-functional teams

Use data to identify opportunities for segmentation, personalization, and targeted outreach

Collaborate with the Quality team and other data owners to ensure data integrity and alignment with enterprise standards

Qualification

Member engagement strategyDigital marketingCRM proficiencyData analysisContent developmentProject managementMicrosoft Office SuiteHTML familiarityCustomer service skillsCollaboration skills

Required

Bachelor's degree in marketing, Communications, Business, or related field

5–8 years of experience in member engagement, digital marketing, or customer experience, preferably in an association or nonprofit setting

Demonstrated success in developing and executing engagement strategies and campaigns

Strong writing and content development skills with a persuasive, member-centric voice

Proficiency in CRM and engagement platforms (e.g., Higher Logic, Propfuel, HubSpot)

Analytical mindset with experience using data tools (e.g., Excel, Tableau, Google Analytics)

Experience working with cross-functional teams and external partners

Advanced proficiency in Microsoft Office Suite and with CRM systems, online community platforms, and email marketing tools (e.g., Higher Logic, PropFuel, HubSpot)

Familiarity with HTML and digital content management

Deep industry and trend insights and ability to analyze data, recommend new or modify existing engagement strategies based on trends and forward-looking focus

Experience developing strategy for online communities and digital member platforms

Strong writing and editing skills with attention to detail and member-centric messaging

Excellent organizational and customer service skills

Ability to manage multiple projects and deadlines in a fast-paced environment

Experience with executive communications and collaboration with designers or agencies

Analytical skills and ability to interpret engagement data and member feedback

Ability to work independently and collaboratively across teams

Driven & Results-Oriented – Takes initiative and delivers measurable outcomes

Insightful & Research-Focused – Uses data and trends to inform strategy and innovation