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Boston Globe Media · 4 hours ago

Director, Newsletter Strategy

Boston, MA

Full-time

Onsite

Director/Executive

$120K/yr - $135K/yr

6+ years exp

Boston Globe Media is a prominent media organization with a diverse range of newsletter products. They are seeking a Director of Newsletter Strategy to lead the vision and optimize performance of their newsletter portfolio, collaborating with various teams to drive audience growth and establish effective strategies across brands.

BroadcastingMedia and EntertainmentNews

Responsibilities

Define portfolio vision, segmentation, positioning, cadence, and metrics for brands

Work with newsroom teams to set newsletter strategy and business models by title (commercial revenue, subscription, hybrid) and revise based on data

Establish measurable goals, and shared KPIs across brands; establish portfolio governance and decision frameworks

Establish data based decision criteria go/no-go and sunset/merge criteria

Create BGMP newsletter playbook(s) that can be used by multiple brands to target, launch, roll out and promote newsletters; work towards a standard approach to increase efficiency and improve results across engagement and retention

Liaise with advertising sales on growth strategies, inclusion in client proposals, driving revenue

Work with newsroom and marketing partners to set list-growth targets, and recommend channel mix for list growth (on-site, cross-promo, paid social/search, partnerships, referral)

Approve quarterly test plans and kill rules; ensure rapid test-and-learn with weekly readouts

Drive strategy of how to leverage database contacts to regularly segment audiences and target them with specific content based on their profile

Leading the KPI framework and shaping and read out of quarterly dashboards

Make recommendations on product or audience using metrics against business and editorial goals

Working closely with product and editorial, approve A/B and multivariate test designs, sample sizes, and success criteria

Establish a cadence and framework for quarterly business reviews

Align Editorial, Marketing, Product, Audience, Ad Sales, and Analytics on priorities, inventory, and reader experience

Make prioritization and resourcing calls; unblock dependencies with Product/Engineering and Ad Ops

Own annual budget for any vendor expenses. Evaluate current state and set multi year ESP strategy; lead RFPs,vendor management, analysis in partnership with Technology

Provide goals, priorities and strategic guidance to marketing and platforms department to direct spending to drive list growth

Help connect the Globe to BGMP’s broader mission

Liaise with the team to ensure that best practices are shared among all brands

Partner with the Globe on regular business reviews and cross functional alignment

Provide support and guidance needed to ensure that we are maximizing partnership between the Globe and other brands to maximize revenue

Be a sounding board for new initiatives and experiments, providing insight from best practices elsewhere

Regularly meet and present to the Globe’s senior director of newsletters in order to partner on key initiatives

Collaborate with the Globe’s senior director of newsletters to surface high-level reporting on success metrics for leadership

Qualification

NewslettersAudience DevelopmentEmail MarketingSalesforce Marketing CloudMailchimpHubSpotCuriosityInclusivityCollaborationCommunication SkillsAdaptability