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IFS · 1 hour ago

Account Based Marketing Strategist

Itasca, IL

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $98K/yr

5+ years exp

IFS is a billion-dollar revenue company with 7000+ employees, known for its leading AI technology in enterprise software solutions. The Account Based Marketing Strategist will develop and execute ABM strategies, support marketing programs, and analyze performance to meet demand generation goals.

Artificial Intelligence (AI)Asset ManagementEnterprise Resource Planning (ERP)Enterprise SoftwareInformation TechnologySoftware

Growth Opportunities

Responsibilities

Taking the existing IFS ABM strategy framework to develop enhanced key account-based marketing plans that will focus on specific account objectives, this will be an evolving process and the ideal candidate will be proactive in suggesting changes to the framework to improve performance

The key aspect of this role will be to support and liaise with field marketing teams as they execute ABM strategies to select accounts in their region – suggesting improvements and acting as a source of excellence in ABM performance

In addition to the regional field marketing execution, there will be select accounts that the ABM Strategist will be responsible for the central execution (working with key account holders, ensuring successful delivery and keeping teams updated as necessary)

Working with Product Marketing/Industry Marketing to review key industry insights, persona messaging and key content collateral to support ABM initiatives

Meeting ABM demand generation goals that will grow the global business

Supporting the development of an annual demand generation plan and delivering ABM programs that build IFS’s brand reputation and deliver profitable revenue—programs that address the business challenges of our clients, fulfil our pipeline needs and raise the external profile of IFS across the industry sector

Provide innovative approaches that reach customers and build relationships. Develop and implement an appropriate mix of activities that highlight IFS’s positioning and knowledge in the sector

Analyze, monitor, measure, and report on ABM effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns