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IFS · 4 hours ago

Product Marketing Manager | IFS Copperleaf

Itasca, IL

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $120K/yr

5+ years exp

IFS is a billion-dollar revenue company specializing in AI technology and enterprise software solutions. The Product Marketing Manager will own the go-to-market strategy and collaborate with various teams to drive product adoption and market awareness for the Copperleaf Suite.

Artificial Intelligence (AI)Asset ManagementEnterprise Resource Planning (ERP)Enterprise SoftwareInformation TechnologySoftware

Growth Opportunities

Responsibilities

Conduct in-depth market analysis for priority products in key markets to define and quantify TAM / SAM / SOM

Identify and analyse market trends, competitive landscapes, and growth opportunities in collaboration with Product, Customer Success, and Commercial teams

Identify product/market fit gaps and opportunities and ensure the product management function has the appropriate roadmap response

Develop and maintain detailed competitor battlecards and conduct regular win/loss analysis in partnership with stakeholders

Define and refine Ideal Customer Profiles (ICPs) and buyer personas, mapping their pains, gain creators, and common objections for the buying committee (influencers and decision-makers)

Identify key buyer triggers to inform outbound strategies and define lead qualification criteria to ensure quality conversions for SDRs

Translate market insights overlaid with business objectives into actionable strategies that build brand awareness, contribute towards demand generation and deepen customer retention

Develop, maintain, and evangelize clear, compelling, and differentiated market positioning for the priority product propositions, aligned with the overall commercial GTM strategy and product roadmap

Create and update value proposition and messaging frameworks, ensuring they are accessible and consistently understood and articulated by all internal stakeholders

Develop tiered Target Account Lists (TALs) per proposition/market for Account-Based Marketing (ABM) initiatives, providing these to the digital marketing team for targeted campaigns

Plan, coordinate, and execute global product launches and integrated marketing campaigns for the priority products, designed to achieve specific ACV growth and retention objectives

Collaborate closely with Demand Generation, Global, and Regional Marketing teams to ensure effective campaign execution globally, with central creation and regional enablement

Contribute to a consistent organic social media presence by providing inputs for at least two product-focused posts per month for LinkedIn

Develop and manage a library of high-impact product enablement collateral, identifying and filling gaps based on buyer persona needs across the consideration-to-conversion journey

Create compelling case studies, collaborating with regional marketing and brand to ensure coverage across priority regions, products, and industry verticals

Own and work with digital marketing team to optimise product landing pages and associated nurture cadences focusing on messaging clarity, UX, and conversion rates

Identify key industry events relevant to priority products and provide recommendations to regional marketing heads for participation

Act as Face of Product/Speaker and Evangelist

Use influence to drive innovation into the product roadmap and product strategy

Identify and manage entries for relevant industry awards and rankings to build product credibility

Qualification

B2B Product MarketingGo-to-Market StrategyMarket AnalysisBuyer PersonasSales Enablement CollateralAnalytical SkillsCommunicationProject ManagementCollaboration Skills

Required

Proven experience (5 years) in B2B Product Marketing, ideally in enterprise software or technology

Demonstrated success in developing and executing go-to-market strategies for multiple products into industry propositions

Track record of setting, defining and meeting financial targets and KPIs

Strong ability to define and quantify market opportunities (TAM/SAM/SOM analysis)

Expertise in creating compelling positioning, value propositions, and messaging frameworks

Experience developing buyer personas and mapping customer journeys

Experience developing a range of marketing and sales enablement collateral (case studies, datasheets, presentations, web content, battlecards)

Strong analytical skills with experience tracking and reporting on KPIs (experience with CRM, Marketing Automation, and BI tools is a plus). Proficiency in Hubspot; Salesforce would be advantageous

Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively

Highly collaborative and able to build strong relationships with cross-functional teams (Product, Sales, Marketing)

Strategic thinker with strong project management skills and attention to detail