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Talent Groups · 5 hours ago

Field Marketing Manager

Lowell, MA

Contract

Hybrid

Mid Level

$50/hr - $50/hr

Talent Groups is seeking an Integrated Field Marketing Manager to collaborate closely with the Retail Sales team in executing integrated field marketing campaigns. The role focuses on creating opportunities and nurturing relationships through various marketing strategies, while also managing budgets and measuring marketing effectiveness.

IT Management

Hiring Manager

Vaishnavi Anugulla

Responsibilities

Partner with sales leaders to establish marketing priorities aligned to both overall sales objectives and individual team needs

Help to build positive, collaborative relationships with the Sales, BDRs, Demand Program Managers and Industry Marketing

Help to manage, accurately forecast, and reconcile vertical field marketing budgets (create accurate p-card or p.o. processing, contract execution and timely invoice collection)

Own the data—measure, analyze, and report on field marketing activities to understand the contribution to pipeline and influence, to evaluate marketing effectiveness, sales participation, and return on investment

Stay on top of new field marketing tactics/programs and share best practices across the team

Leverage tools to accurately measure and report on effectiveness of field marketing campaigns

Utilize repeatable processes for field marketing activities and follow-up by sales; provide effective and timely communications with sales teams about program roll-out, results and ROI

Communicate field marketing plans with sales and BDRs through participation in team calls, leveraging internal e-newsletters, and other mechanisms

Lead all field marketing activities end-to-end from planning to execution — ensuring timely follow-up and analyzing and reporting results, including but not limited to: Regional tradeshows, Direct Mail Campaigns, Digital Marketing

Manage relationships with external vendors – including contracts and invoices

Develop effective relationships with peers, internal customers, stakeholders, key partners, and vendors