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AgFirst Farm Credit Bank · 3 hours ago

Lead Digital Marketing Strategist

Columbia, SC

Full-time

Hybrid

Senior Level, Lead/Staff

7+ years exp

AgFirst Farm Credit Bank provides financing and value-added services to association partners in the agricultural sector. The Lead Digital Marketing Strategist will drive the development and execution of integrated digital marketing strategies that align with business objectives and deliver measurable outcomes, while also mentoring team members and optimizing performance through data-driven insights.

BankingFinancial Services

Responsibilities

Develop and execute integrated digital marketing strategies aligned with business goals

Lead planning for high-priority campaigns, including audience segmentation, KPIs, and budget allocation

Ensure digital initiatives align with brand objectives and customer experience standards

Oversee end-to-end execution of digital campaigns, ensuring timely delivery and quality

Optimize campaign performance through data-driven testing and actionable insights

Translate analytics into recommendations for channel mix and messaging improvements

Serve as a strategic advisor to stakeholders, influencing decisions with evidence-based recommendations

Mentor and guide team members on best practices in strategy, execution, and analytics

Contributes to the development of standards and playbooks for consistency and scalability

Participate in continuous learning to stay current on industry trends and best practices

Qualification

Digital marketing strategySEO/SEMGoogle Analytics (GA4)Google AdsEmail marketingMarketing automationCRM platformsProject managementCommunicationMentoring team members