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Wellstar Health System · 4 hours ago

Service Line Marketing Manager

United States

Full-time

Remote

Mid Level

4+ years exp

Wellstar Health System is dedicated to enhancing the health and well-being of every person they serve. They are seeking a Service Line Marketing Manager to develop and execute integrated marketing strategies, collaborate with cross-functional teams, and manage campaign performance for assigned service lines.

FitnessHealth Care

Responsibilities

Supports the development of Annual/Quarterly Integrated Marketing Strategy in partnership with the Director of Integrated Marketing, Brand Strategy and Service Line Marketing Teams

Maintains a deep understanding of channels and tactics across consumer engagement and integrated marketing landscape media, sponsorship, PR, traffic, creative services, digital marketing, insights and research, analytics

Stays up to date on marketing trends, emerging platforms and capabilities, constantly mining for opportunities to build our brands, improve brand personality, engagement and growth across all consumer touchpoints

Leads the development of Integrated Marketing plans and creative tactics that meet Brands marketing objectives and aligns with brand positioning and creative campaign, by working with a variety of internal (Brand activation, Digital Marketing, Community Development) and external partners (Media AOR, Creative AOR) to communicate campaign plans, influence outcomes and drive successful end-to-end campaign execution

Oversee agency deployment of media plans across social, video, display and SEM advertising, providing guidance on targeting, spend targets, messaging strategy, learning plans and best practices

Partners with agencies and Brand Strategy to set the goals and KPIs per campaign initiative and ensures regular reporting and optimization based on results

Coordinate and drive paid media efforts, including but not limited to budget management, timeline management, agency coordination/scheduling, and monthly reporting cadence

Performs other duties as assigned

Complies with all Wellstar Health System policies, standards of work, and code of conduct

Qualification

Integrated Marketing StrategyDigital MarketingCampaign DevelopmentMedia ManagementGoogle AnalyticsBudget ManagementCommunication SkillsProject ManagementCollaboration Skills

Required

Bachelor's Degree in media/communications, business, marketing or related field

Minimum 4 years of experience working at a large consumer brands and/or an advertising agency in integrated marketing, digital/social marketing, media management with core experience in paid media advertising, and campaign development

Knowledge of MS Office suite (PowerPoint, Excel, Word, Outlook)

Exceptional understanding of the digital/social media landscape, you are a digital/social native and well-versed in media and measurement

Excellent communication and interpersonal skills, naturally collaborative with the ability to work across different levels of seniority and business functions

Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing quality

Comfort and ability to manage ambiguity