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AriZona Beverage Co. · 3 hours ago

Social Media Manager

Syosset, NY

Full-time

Onsite

Senior Level

$85K/yr - $115K/yr

5+ years exp

AriZona Beverages is a family-owned American company known for its iconic beverages and vibrant brand personality. They are seeking a strategic, creative, and highly organized Social Media Manager to lead their social media presence across various platforms, ensuring consistent and impactful execution of organic and paid strategies.

E-CommerceFood and BeverageRetail

Hiring Manager

Jennie Igneri

Responsibilities

Develop and execute social media strategies for brand campaigns, new product launches, and always-on content

Research and manage social media partnership opportunities

Serve as main liaison for external social media, influencer, and paid media agencies to ensure alignment and timely execution

Define content pillars, brand voice, and storytelling frameworks aligned with broader marketing goals across various product handles and media channels

Oversee day-to-day operations for organic and paid content across Meta, TikTok, X, and emerging platforms

Collaborate cross-departmentally to support various business units’ needs for retailer promotions

Monitor trends, platform algorithm updates, and best practices to ensure timely and relevant social content

Manage and guide internal social and content creators, community managers, and copywriters

Review and approve content calendars, creative concepts, ad copy, and performance reports

Coordinate asset development (video, UGC, influencer content, static graphics) with internal creative teams and agency partners

Work closely with paid media teams to optimize spend, improve ROAS, and align organic content with promoted campaigns

Analyze KPIs including reach, engagement, sentiment, click-through rates, conversion, and community growth and provide feedback on targeting, ad formats, and creative performance

Qualification

Social media marketingCampaign managementInfluencer campaign coordinationMeta Business SuiteTikTok Ads ManagerAnalytics platformsProject managementCreative feedbackPassion for social trendsCommunication skills

Required

Bachelor's degree in Marketing, Communications, or a related field

5+ years of experience in social media marketing, preferably in CPG, food/beverage, or lifestyle brands

Demonstrated experience managing both organic and paid social strategies

Experience with influencer campaign coordination

Experience with campaign management that drives direct to consumer conversion on sales channels such as Shopify, Amazon, and other marketplaces

Proven ability to coordinate internal stakeholders and external agencies

Strong knowledge of Instagram, TikTok, Facebook, Pinterest, Twitter, and Youtube

Expertise in Meta Business Suite, TikTok Ads Manager, and analytics platforms

Strong project management, communication, and creative feedback skills

Passion for social trends, cultural moments, and brand storytelling

Company

AriZona Beverage Co.

Founded in Brooklyn, NY in 1992, AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable.

Founded in 1992

Woodbury, New York, USA

1001-5000 employees