Restaurant Brands International · 2 hours ago
Sr. Manager, Field Marketing, Burger King, LAC Central
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies, owning prominent brands like BURGER KING and TIM HORTONS. The Sr. Manager, Field Marketing is responsible for fostering community engagement, enhancing brand presence, and driving sales through collaboration with franchisees and strategic marketing initiatives.
Brand MarketingHotelRestaurants
Responsibilities
Lead and manage a team of Field Marketing Managers, centralizing local marketing efforts to ensure cohesive strategies
Develop and implement marketing plans that drive traffic and sales growth in targeted DMAs
Cultivate community engagement initiatives and foster brand loyalty through innovative local campaigns
Implement process-oriented approaches and enforce timelines for efficient campaign execution
Collaborate cross-functionally with field operations, marketing, and other departments to achieve shared objectives
Oversee media planning, CRM systems, and digital marketing platforms, leveraging these tools to enhance local campaigns
Conduct business reviews with franchisees to assess performance, identify gaps, and develop localized marketing plans that align with national strategies
Provide guidance to franchisees on implementing local marketing initiatives effectively, supporting alignment with brand objectives
Serve as a trusted advisor to franchisees on local marketing matters, building strong relationships to drive execution
Analyze market trends and competitor activities to identify emerging opportunities and potential risks
Monitor and evaluate local marketing efforts, making data-driven adjustments to optimize campaign performance
Use insights from business reviews to continuously refine strategies, ensuring alignment with brand goals
Qualification
Required
Bachelor's degree in Business Administration, Marketing, or related field
5+ years of experience in marketing, with a strong background in team leadership
Proficiency in analytics and creative problem-solving
Strong project management skills with high attention to detail
Excellent written and verbal communication skills, with the ability to convey key messages effectively
Strong interpersonal and teamwork skills, able to influence without authority
Resilient and adaptable, capable of thriving in a fast-paced, high-pressure environment
Preferred
Experience in media planning, buying, and optimization is preferred
Benefits
Comprehensive global paid parental leave program
Free telemedicine and mental wellness support
Company
Restaurant Brands International
Restaurant Brands International is one of the world's largest quick service restaurant companies
H1B Sponsorship
Restaurant Brands International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (7)
2023 (16)
2022 (21)
2021 (7)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$1.57B2025-11-13Post Ipo Secondary
2024-09-03Post Ipo Debt· $369.16M
2024-08-12Post Ipo Secondary
Recent News
2025-12-09
Company data provided by crunchbase