Houston Symphony ยท 3 weeks ago
Ticketing Systems and Marketing Operations Specialist
Houston Symphony is seeking a Ticketing Systems & Marketing Operations Specialist to lead the planning, setup, and optimization of their ticketing systems. This role involves managing ticketing operations, coordinating communications, and utilizing data insights to enhance the patron purchase experience.
Music
Responsibilities
Lead the full season build project in Tessitura, including:
Creating all seasons, campaigns, appeals, sources, and performances with single-ticket and package pricing
Linking general ledger codes to price types and embedding facility fees
Defining package contents, building packages, and setting per-ticket and per-order fees for sales and exchanges
BOCA and mobile ticket designs, new price zone maps, and facility designs when needed
Managing rollover processes (mapping price types, creating and testing rollover orders in both test and live environments, troubleshooting as necessary)
Setting up sales for single tickets, new subscriptions, and renewals on the website
Set up, edit, and maintain ticketing system settings for gift certificates, merchandise sales, and education reservations, ensuring accurate presentation through TNEW
Manage ticketing-related web integrations to deliver accurate, seamless patron purchase flows
Coordinate with Marketing on dynamic pricing strategies and adjustments, and with Finance and Patron Services on pricing and inventory management
Pro-rate performances from all subscription packages on a weekly basis
Coordinate pre-sales, including waiting rooms and platform messaging
Set up and manage patron journeys in the ticketing delivery platform for SMS and email, including pre- and post-event communications
Provide training and support across the organization on new ticketing features, updates, and workflows
Troubleshoot ticketing and reconciliation-related issues on behalf of Patron Services, Development, and Finance, resolving them in a timely manner
Develop and execute testing processes for all ticketing builds, pricing updates, and web integrations to ensure accuracy, reliability, and seamless patron experiences; validate implementation scenarios (subscription rollovers, package builds, promotions, pre-sales, and dynamic pricing changes) before launch to minimize errors, prevent revenue loss, and maintain patron trust
Monitor ticketing data to identify sales trends, purchase patterns, and opportunities for optimizing the patron experience
Work with the Database Administrator to ensure data accuracy and generate ticketing-related reports that inform marketing, sales, and operational decisions
Serve as the primary liaison between Marketing, Patron Services, Finance, and technical vendors for ticketing operations
Coordinate testing and implementation of ticketing-related updates and new features
Assist as marketing support in-hall for certain performances on a monthly basis
Qualification
Required
Experience with Tessitura or similar ticketing systems, including season build processes, pricing, and inventory management
Familiarity with web-based ticketing integrations (e.g., TNEW) and digital purchase flow optimization
Basic knowledge of SQL and Microsoft SQL Server Management Studio for database-related tasks
Proficiency in Microsoft Office and Adobe Acrobat
Strong analytical skills with the ability to interpret sales data and apply insights to improve the patron experience
Excellent organizational and project management skills; ability to handle multiple priorities and meet deadlines
Effective communication skills with the ability to collaborate across departments and train others on ticketing processes
Customer service mindset with a focus on creating a positive and seamless ticketing experience
Flexibility to adapt to changing priorities and willingness to respond to urgent ticketing issues outside regular hours if needed
Professional demeanor and strong initiative to work independently and as part of a team
Proven success in supporting high-volume sales environments where accuracy and patron satisfaction directly impact revenue
High School diploma required
Preferred
Knowledge of and interest in classical music or the performing arts preferred
Company
Houston Symphony
The Houston Symphony is at the forefront of a new era of growth and transformation.
Funding
Current Stage
Growth StageRecent News
Houston Business Journal
2025-01-11
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